12/07/2021 | Press release | Distributed by Public on 12/07/2021 11:25
MADISON, N.J., Dec. 7, 2021/PRNewswire/ - While homeownership is important to many Americans, they are no longer confined to their previously held beliefs about where home can or has to be. Thanks to the "Great Resignation," the movement of people leaving the workforce during the pandemic, many Americans don't feel tethered to just one place anymore. In fact, 41% of employed Americans would be willing to take a pay cut or accept a new job with a lower salary in order to move to a more affordable location, according to the latest survey from Coldwell Banker Real Estate LLC, a Realogy (NYSE: RLGY) company.
Conducted online by The Harris Poll among over 2,000 US adults, this survey reveals that the real estate renaissance means real estate markets across the country are ramping up to welcome all kinds of new residents.
Dreaming Becomes Doing
Coldwell Banker set out to discover what's on home buyers' and sellers' minds and it turns out that younger generations are more inclined than their older counterparts to live in more affordable locations, even if it means taking a lower salary. Compared with survey data from earlier this year, the brand also found that household sizes are continuing to expand.
Where Are They Headed?
Americans are chasing the sun as Miami, Florida; Atlanta, Georgia; and Austin, Texasemerged as some of the top locations they would consider relocating. Coldwell Banker affiliated agents are already welcoming new residents in these regions!
Americans Aren't Afraid to Sell Their Homes, But They Still Want Help
Overall, Americans are still dreaming about the idea of home. They're showing that home can be anywhere as they redefine the American Dream. While the home selling process has become less intimidating to homeowners, they're still seeking help from experienced Coldwell Banker agents who have served as trusted advisors, guiding people home since 1906.
Coldwell Banker takes the lead by offering programs and services to meet consumers' desires.
The RealVitalize program, combined with the expertise of Coldwell Banker affiliated agents, provides a powerful advantage for sellers looking to sell their home faster and for a better price. It also removes the stress of finding funding for projects as money is paid back during closing. The program draws from a pool of expert professionals from Angi, the nation's largest network of pre-screened, homeowner-rated service professionals. Clients are connected with top-rated local pros to ensure the job gets done right.
RealSure, a joint venture between Realogy and Home Partners of America, is a residential real estate transaction solution that helps consumers buy and sell their homes with confidence. RealSure's differentiated offering keeps agents from Realogy's brands, including Coldwell Banker, at the center of every transaction.
Coldwell Banker announced in October that it would reboot coldwellbanker.com and turn it into the ultimate seller destination online. Stay tuned in 2022 for what this will mean for homebuyers and sellers.
CLICK TO TWEET:
QUOTES:
"Our latest survey reveals that young adults no longer feel constrained to living in the same city, even if it means taking a lower salary in exchange for living in a more affordable location. Younger folks may be redefining the American Dream, but one thing remains clear: Americans are still prioritizing homeownership. If you're ready to make those dreams a reality, our Coldwell Banker agents are prepared to guide you home, wherever that may be."
- M. Ryan Gorman, president and CEO, Coldwell Banker Real Estate LLC
Survey Methodology
These surveys were conducted online within the United Statesby The Harris Poll on behalf of Coldwell Banker. The October survey was conducted from October 21 - 25, 2021among 2,027 adults ages 18 and older, among whom 1,307 are homeowners. The June survey was conducted between June 22-24, 2021among 1,335 homeowners ages 18 and older. The February survey was conducted from February 23-25, 2021among 1,356 U.S. homeowners ages 18 and older. These online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodologies, including weighting variables and subgroup sample sizes, please contact [email protected].
About Coldwell Banker Real Estate LLC
Powered by its network of over 99,000 affiliated sales professionals in approximately 2,200 offices across 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2021 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit www.coldwellbanker.com/join.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is moving the real estate industry to what's next. As the leading and most integrated provider of U.S. residential real estate services encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture, Realogy supported approximately 1.4 million home transactions in 2020. The company's diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Realogy fuels the productivity of its approximately 196,600 independent sales agents in the U.S. and approximately 140,800 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today's consumers. Recognized for ten consecutive years as one of the World's Most Ethical Companies, Realogy has also been designated a Great Place to Work four years in a row, named one of LinkedIn's 2021 Top Companies in the U.S., and honored on the Forbes list of World's Best Employers 2021.
Media Inquiries: |
|
Athena Snow |
Deanna Gorecki |
Coldwell Banker Real Estate LLC |
G&S for Coldwell Banker Real Estate LLC |
973.407.5590 |
516.233.9446 |
SOURCE Coldwell Banker Real Estate LLC