Balancing economic growth with environmental sustainability may appear challenging, especially for small and medium-sized businesses' but there are many resources available to help! The California Green Business Network is a network of local programs designed to assist businesses in implementing environmentally sustainable practices without breaking the bank.

Businesses can apply to be a California Green Business Partner, a designation that requires exceeding all environmental regulations and adopting practices to reduce water consumption, conserve energy, minimize pollution and lower their carbon footprint, among others. The California Green Business Network works hand-in-hand with prospective green businesses to identify and address particularly challenging areas, offering support in securing rebates, technical assistance and other resources to facilitate these changes.

Becoming a certified green business not only makes a positive environmental impact but also offers several benefits to businesses and their employees. It serves as a valuable marketing tool, signaling to customers that your business values sustainability. Notably, 42% of California Green Businesses reported an increase in business since receiving recognition. Additionally, California Green Businesses often receive free marketing opportunities through website features, newsletters and other press coverage.

Implementing environmentally-conscious practices also yields cost-saving advantages, especially considering the rising costs of energy, water and waste management. California businesses participating in the California Green Business program have collectively saved millions through measures like installing low-flow toilets and upgrading to more efficient electrical equipment. Moreover, adopting green practices can reduce employee exposure to toxins and pollution, improving employee productivity and satisfaction.

Here in Napa, we are fortunate to house the Napa County Green Business Program office, which certifies green businesses and also serves as a third-party certifier for the Green Winery Program, aiding wineries in building climate resilience. The Napa office offers initial consultations, technical assistance, audits and certification services. The Napa office will also be partnering with Visit Napa Valley to help hotels develop sustainable practices and leverage grants to fund these initiatives. If you are a Napa business looking to do your part in stewarding in a sustainable future while cutting costs, consider becoming a California Green Business!