Cloudera Inc.

08/01/2021 | Press release | Distributed by Public on 08/01/2021 19:03

Asian Telecommunications Companies Achieve Data-Driven Innovation with Cloudera

Using data and analytics as a lever to drive business outcomes such as more than 40% cost reduction, enhancing customer experience and creating new revenue streams.

SINGAPORE, July 29, 2021 - Cloudera, Inc., (NYSE: CLDR), the enterprise data cloud company, today announced that telecommunications companies (telcos) across Asia are relying on Cloudera to make sense of every bit of their data and use real-time insights to make smarter decisions for greater business agility and sustained business growth. By leveraging Cloudera's cloud-agnostic data management platform, these leading telcos are able to manage their end-to-end data lifecycle, and apply analytics, machine learning (ML) and AI technologies to gain a 360 degree view of their customers, reduce churn, improve network performance and drive innovation.

The rise of 5G and the shifts in customer behavior due to the COVID-19 pandemic have presented telcos the opportunity to rewire themselves and deliver services beyond their traditional connectivity offerings. According toGlobalData, Asia Pacific will lead 5G adoption, accounting for 65% of global 5G subscriptions by 2024. However, capturing the opportunities presented by 5G and new customer expectations will require telcos to capture data from new sources, analyze it, and use those insights to optimize their operations and deliver innovative services. To reinvent their data management and analytics strategy in this era of data-driven business, telcos will require a multi-function, open, end-to-end platform that makes it possible to generate the enterprise data insights needed to drive business value across multiple critical use cases.

'As Asia Pacific is expected to lead 5G rollout and adoption, telcos in the region need to have an effective data strategy if they want to truly maximize the value they can get out of 5G,' said Mark Micallef, Vice President of Asia Pacific and Japan, Cloudera. 'Telcos are among the largest aggregators of data, and this will continue as 5G-powered applications will lead to an influx of data. However, they are continually challenged by the intricate process of managing and monetizing that data effectively. With Cloudera's full edge-to-AI enterprise data cloud, we're seeing telcos harness real time insights to accelerate decision-making that increases revenues, and unearths new competitive advantages.'

Cloudera also recently announced their membership in the TM Forum, the global association driving collaborations and digital transformation in the network and communications industry. As part of Cloudera's ongoing development and collaboration with telecommunications organizations, Cloudera's participation will focus on the engagement and support of data and AI initiatives. In the process, Cloudera will render its expertise in data infrastructure to enable automation and digitalization for enterprises. These efforts will eventually inform and drive industry standards in areas such as IoT and Smart Cities.

'Cloudera's membership of the TM Forum demonstrates their commitment to empowering the industry through data and analytics,' said Aaron Boasman-Patel, Vice President, AI & Customer Experience at the TM Forum. 'There are many exciting developments in data & AI, and also many organisational challenges in areas like data and AI governance that Cloudera can help the industry to address. Innovative data-driven solutions, developed in collaboration with service providers and other solution members, can really move us forward to raise the bar for the entire industry.'

Cloudera counts 10 of the top 10 global telcos as customers. In Asia, leading telcos that are using Cloudera's solutions to achieve business objectives and drive value within the telecommunications industry include China's three telecom operators and the following

  • Axiata Group
  • Bharti Airtel
  • Globe Telecom
  • Indosat
  • LG Uplus
  • Robi Axiata
  • Telkom Indonesia
  • Telkomsel
  • Vodafone Idea
  • XL Axiata

Axiata Group - Enhancing the omni-channel experience of 350 million customers using AI

Axiata Group is one of the leading telecommunications groups in Asia that provides mobile network operations, communications infrastructure services, and digital services to 350 million customers. In pursuit of its vision to become a digital champion, Axiata developed a referenced analytics architecture using Cloudera's data platform to empower its cross-company analytics team to deliver transformational projects using AI, ML, and data science. The new analytics architecture provides stakeholders with data-driven actionable intelligence by enabling them to extract valuable insights from telecom data - such as customers' mobile usage and network traffic - and third-party data on customer preferences, offline marketing data, and behavior patterns. This has led to enhancements in operational efficiency and customer experience, including the development of an omni-channel multilingual customer service chatbot that handles 50% of queries in local languages, such as Sinhalese and Khmer, without human intervention. The platform also enables Axiata to reduce incident handling time by automating network complaint reports, and combat network coverage issues by using an advanced analytical model that helps optimize coverage, energy, and microwave capacity towards sites with high revenue and higher customer impact.

'Cloudera has been instrumental in helping us achieve large-scale business transformation to realize our vision of becoming a fully digital company,' said Pedro Uria-Recio, Vice President and Head of Axiata Analytics at Axiata Group. 'By standardizing the analytics architecture across all the companies of the group using Cloudera's solutions, we've managed to reduce customer churn, optimize marketing spend and telecom networks, and increase our revenues, while improving productivity and achieving massive cost savings.'

LG Uplus - Improving 5G service with real-time customer and network data analysis

LG Uplus is one of the biggest telecommunications companies in South Korea that is also among the first few telcos in the world to offer commercial 5G services. It has built a Network Real-Time Analysis Platform (NRAP) on Cloudera's data platform to collect and analyze over several hundred terabytes of network-related data in real time from its 5G and wired services in real time. With NRAP, LGUplus will be automatically notified if any customer experiences 5G service lapses, and can quickly identify the root cause to rectify the problem in a timely manner. The Cloudera-powered platform also allows LGUplus' data analysts to predict service quality issues to minimize the risk of downtime.

Jin-Soo Jang, Director of NMS Development Team at LG Uplus said, 'To realize our vision of offering services 'Beyond Telecom', we're one of the first telcos globally to launch commercial 5G services that will help us meet the constantly changing customer needs. By building NRAP on Cloudera, we are more confident of using data and analytics to enhance our business operations and ensure that we can always deliver the reliable, high-speed connectivity that 5G promises. This ultimately enables us to reduce our network operation costs and increase customer satisfaction.'

Robi Axiata Limited - Leveraging machine learning to deliver personalized services for subscribers in Bangladesh

With over 46.8M subscribers, Robi Axiata is the second-largest mobile network operator in Bangladesh. It built an effective data lake using Cloudera's data platform together with Cloudera Data Science Workbench (CDSW) to deliver more personalized services. The data lake stores all network and customer business data, and integrates third-party data such as Facebook and Twitter feeds, market insights, as well as customer internet footprint from advertising agencies. The move enabled Robi's data science teams to develop and tune machine learning models using nearly 20TB accurate data on a daily basis in order to improve business outcomes and eliminate operational challenges across multiple domains and use cases. Based on some of the use case deployments, the company expects to see a 4% improvement in customer churn, an 8% rise in upsell recommendations, and over 5% improvement in quality acquisition.

'Cloudera's data platform with CDSW is the best combination for any organization planning to build a collaborative data science environment,' Mamun Bin Shaheed, Vice President, Enterprise Data Warehouse & Analytics, Robi Axiata Limited. 'Even though we started out with three use cases, our roadmap to analytics covers all areas of our operations. We see Cloudera bringing together an ultimate solution that enables us to make informed decisions to enrich customer experience and help us become the country's most preferred telecom service provider.'

Telkomsel - Creating a single source of truth to support enterprise-wide data-driven decision making
Serving 164 million customers,Telkomsel is the largest mobile operator in Indonesia that aims to become a world-class trusted provider of mobile digital lifestyle services and solutions. Faced with data deluge due to consumers' increased reliance on their mobile phones, Telkomsel first deployed Cloudera's data platform in 2015 to store and secure its massive amount of data cost-effectively. It then proceeded to integrate data from various departments using Cloudera's data platform over the years, such that it now has a single source of truth. This enables Telkomsel to gain valuable customer and network insights that can drive improvements to the customer experience. Additionally, Cloudera's data platform allows the telco to use analytics and machine learning to better understand its customers' sentiment and preferences, which help it to offer customized offers on its mobile app.

'The key to achieving sustainable growth in today's competitive landscape lies in our ability to broaden and deepen customer relationships,' said Tina Lusiana, Vice President of Business Intelligence and Analytics at Telkomsel. 'By using Cloudera to harness the massive amount of data and gain a better understanding of our customers, we are now able to confidently expand our service offerings and deliver more compelling and personalized customer experience.'

Vodafone Idea Limited - Reducing analytics costs and operational complexity with a modernized data lake

Vodafone Idea Limited (VIL) is an Aditya Birla Group and Vodafone Group partnership and is one of India's leading telecom service providers. In 2017, with the merger of two big telecom companies, Idea Cellular and Vodafone India, VIL set out a strategic vision on becoming an analytics driven organisation that is underpinned by a single unified system that can host harmonised and unified KPIs for the newly merged company, create standardised self-service and information access across the enterprise and reduce TCO. An analytics transformation project was soon underway to drive both business and technology excellence within VIL, and Cloudera was selected as a partner to support VIL on their digital transformation journey.

VIL created a huge open source based enterprise data lake using Cloudera's data platform, to capture and manage different data sources from various business units within the organisation and their ecosystem and provide a single source of truth for the company. The modern and open source based data lake is able to store 20 PB of data, process 15 billion records and more than 40 TB of data on a daily basis, and manage more than 10,000 self-service users. As a result, VIL achieved more than 40% cost reduction for the analytics IT landscape, 60% reduction in operational complexity and enabled more teams across the organisation to better manage their day-to-day operations, performance reporting and management.

Hitesh T K, Chief Information Officer of Vodafone Idea Limited, said, 'Our data-driven journey with Cloudera has helped us to modernise and future-proof our data platform which provides a single source of truth to help business units derive real-time actionable insights to deliver personalised customer experiences. Cloudera's data platform is the platform of choice for new businesses, digital services, IoT and connected devices.'

XL Axiata - Achieving data democratization with AI-based self-service analytics to drive insights-based decision making

PT XL Axiata Tbk. (XL) is one of the leading mobile service providers in Indonesia, with nearly 57 million subscribers. The company offers a range of data, voice, SMS, and other digital services to both retail customers and businesses across Indonesia. To foster a data-driven culture, it relies on qbo Insights - an AI-based self-service conversational tool from Unscrambl (Cloudera's partner) powered by Cloudera's data platform - to democratize data and make decisions based on insights. Users can ask the tool business-related questions (such as revenue, number of customers, usage and consumption) in English and get the insights they need within five to 60 seconds, depending on the complexity of the questions. They can also perform factor analysis in seconds due to an algorithm based on ML/AI. Additionally, they can be assured that the insights provided by the tool are accurate as Cloudera's data platform consolidates data across the organization to provide a single source of truth.

'Thanks to Unscrambl and Cloudera, we're now a step closer to achieving our vision of becoming Indonesian consumers' most preferred provider of data connectivity with high integrity,' said David Arcelus, Chief Commercial Officer, XL Axiata. 'The new tool plays a key role in fostering a data-driven culture in our organization as it allows even non-technical users to utilize self-service analytics and make insights-based decisions quickly. With the time saved from having to generate ad-hoc reports and the actionable insights gained, we can spend more time on revenue-generating efforts such as developing more customer-centric services.'

Additional Resources

About Cloudera

At Cloudera, we believe that data can make what is impossible today, possible tomorrow. We empower people to transform complex data into clear and actionable insights. Cloudera delivers an enterprise data cloud for any data, anywhere, from the Edge to AI. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world's largest enterprises. Learn more at

Cloudera and associated marks are trademarks or registered trademarks of Cloudera, Inc. All other company and product names may be trademarks of their respective owners.