A New Reality

Solving the problem
An entrepreneur at heart, Mick set to work designing a solution: Grub Lab.

Grub Lab is a NAB customer and indigenously owned startup based in Kurri Kurri, a small town in the regional Hunter Valley region of NSW. Using the latest Augmented Reality (AR) technology, Grub Lab developed a platform that transforms traditional coloring-in activity packs into fun and interactive 3D experiences available in pubs, clubs and restaurants across Australia.

"Augmented reality is putting a digital asset like a footy mascot, minions or dinosaurs in the physical world."

"We have some magic that our techs have built for our platform. We take the kids drawing and colouring in, we then capture the textures and colours and put that back into the real world."

"My three boys are mad NRL fans, so they love using augmented reality to bring their favourite mascots to life in the real world from what they've created"

Backing Innovators
Grub Lab is considered a leader in this field of AR, though there were many hurdles to get there.

"We spent 18 months building the product and launched two weeks before covid. Hospitality had shut down, but we were lucky we had a good team and the confidence to keep on going."

While Grub Lab is an indigenously owned business, Mick is quick to point out that this doesn't define them.

"Some of the biggest challenges facing indigenous businesses are connections and knowledge."

"The biggest lesson I've learnt on this start-up journey and business is how important the relationship is with a banker. Adam Fletcher's (NAB's Associate Director for Indigenous Business) knowledge and connections have allowed us to navigate the finance world."

"You can't do business on your own so to have someone on your team like Adam opening up resources and knowledge has been invaluable."

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