URBN becomes First Global Retailer to Support Working Parents with the MilkMate Breast Pumping System

PHILADELPHIA, PA., Feb. 27, 2024 - Urban Outfitters, Inc. (URBN), the leading lifestyle products and services company whose portfolio includes Urban Outfitters, Anthropologie, Free People, FP Movement, and Nuuly, today launched a partnership with MilkMate, an early-stage startup that provides innovative breast-pumping solutions for employers. URBN is piloting the MilkMate system in 10 lactation rooms at its global headquarters in Philadelphia and in an exploratory phase to expand the service to their nationwide supply chain facilities.

MilkMate's FDA-cleared lactation suite is a first-of-its-kind system that includes a built-in multi-user breast pump, single-use recyclable pump parts, storage, refrigeration, and modular furniture options designed to fit a wide variety of spaces. MilkMate's system addresses some of the greatest barriers to pumping faced by working parents.

"As a Philly native, I am particularly excited about the opportunity to be working with URBN at their HQ Campus based in the Philadelphia Navy Yard. Working with them to offer MilkMate to their employees across all brands there, including Urban Outfitters, Anthropologie, Nuuly, FP Movement, and Free People, is a real honor and a testament to the URBN team and the great work they are doing to support their working parent community. They are the first global retailer to commit to an installation of this size - installing in 10 different wellness rooms - and we hope they can set the stage for all other retailers looking to support their working parents in tangible ways," said Patrice Meagher, the Founder and CEO of MilkMate.

"I'm passionate about finding new ways to support our population of working parents," says Oona McCullough, URBN's Executive Director of Investor Relations and Communications and the Executive Sponsor of URBN's Parents & Caregivers Employee Resource Group. "We know from employee feedback that creating a better breast pumping experience at work provides a number of benefits, from easing the transition after maternity leave to empowering employees to more effectively use their time. We're thrilled to have an innovative partner like MilkMate to make pumping easier and more accessible for our employees."

About URBN Urban Outfitters, Inc. (URBN) is a portfolio of global consumer brands comprised of Anthropologie, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly, and Menus & Venues. URBN Leads with Creativity… and since 1970, URBN has inspired customers through a creative and entrepreneurial approach to products, services, and experiences. To learn more visit: www.urbn.com. Press inquiries directed to [email protected]

About MilkMate MilkMate is a revolutionary all-in-one breast pumping solution, purpose-built for the workplace wellness room and designed to meet the needs of breast pumping employees and the employers who support them. With MilkMate, everything the pumping parent needs is provided, eliminating the hassle of lugging a pump and assembling, disassembling, and cleaning various parts several times a day, which can add to the already demanding routine of a working parent. MilkMate empowers parents to choose both their career and their family and provides employers with the tools to meet working parents' needs. Learn more at www.milkmate.com