Com-Ent Communication and Entreprise (France) launches The Pledge of Responsible Communicators

Com-Ent Communication and Entreprise (France) launches The Pledge of Responsible Communicators For an active and useful communication and invite communicators to make an individual commitment through this oath.

Below you can find the English translation of the Pledge.

The Pledge of Responsible Communicators

For an active and useful communication.

Since its creation in 1947, our ecumenical association has worked for a legitimate, expert and responsible communication function. In 2012, we contributed to founding the concept of Responsible Communication and its application in the ISO 26000 standard and recently signed the charter of the UNESCO Communication Chairs (ORBICOM).

To go further and strengthen our positive impact, we call on each communicator to make an individual commitment through this oath, inspired by that of Hippocrates.

1 Efficiency and sobriety

I will make appropriate use of communication channels, through targeted and sober dissemination plans;

I will reflect on the usefulness and the environmental and societal impact of the proposed communication actions according to the audiences;

2 Pedagogy and clarity

I will transmit understandable and contextualized information;

I will communicate information adapted to the specificities of my audiences;

I will promote access to knowledge and understanding of my profession and the sharing of best practices;

Within my organization, I will do my utmost to reinforce confidence in the communication function and its added value for all stakeholders.

3 Advice and alert

I will pay attention to social issues and the needs of the public in all communication actions proposed or carried out;

I will report any drift or negative impact.

4 Honesty and ethics

I will communicate facts and figures wisely and without distortion.

I will take into account all informed opinions in my communication choices, working with relevant stakeholders.

5 Humility

I will address both the successes and the areas for improvement in my projects;

When faced with negative opinions, I will make every effort to respond and engage in debate.

6 Sustainability and consistency

I will only make commitments that I am capable of keeping or that I know my company is capable of keeping;

I will monitor and report on their progress over the long term.

7 Inclusion

I will ensure that my communications are accessible to all;

I will promote non-discriminatory and non-stereotypical communication;

I will include all meaningful opinions even if they do not correspond to my point of view.

Click here to the Pledge in French:

https://www.com-ent.fr/le-serment-des-communicants-et-communicantes-responsables/

Click here to download the pdf of the Pledge in French.

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