Apple Pty Ltd.

03/29/2023 | Press release | Distributed by Public on 03/28/2023 08:12

Apple Music Classical is here

PRESS RELEASE29 March 2023

Apple Music Classical is here

The ultimate classical music streaming experience is available to Apple Music subscribers at no additional cost - download it now on the App Store¹
Apple Music Classical - a brand-new standalone music streaming app designed to deliver the listening experience classical music lovers deserve - is available now on the App Store.
CUPERTINO, CALIFORNIAApple today launched Apple Music Classical, a brand-new standalone music streaming app designed to deliver the listening experience classical music lovers deserve. With Apple Music Classical, Apple Music subscribers can easily find any recording in the world's largest classical music catalogue with fully optimised search; enjoy the highest audio quality available and experience many classical favourites in a whole new way with immersive Spatial Audio; browse expertly curated playlists, insightful composer biographies and descriptions of thousands of works; and so much more. Apple Music Classical is available on the App Store beginning today and is included at no extra cost with nearly all Apple Music subscriptions (not available with the Apple Music Voice Plan). The combination of Apple Music Classical and Apple Music provides a complete music experience for everyone, from longtime classical fans to first-time listeners, and everyone in between.
"We love music - that's really what we're all about - and classical music is foundational to music of all genres," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Apple Music Classical is a dedicated app that is great for classical experts as well as anyone who is new to classical, with the largest classical music selection in the world, the very best search and browse capabilities, the most premium sound experience with Spatial Audio, and thousands of exclusive recordings. We believe this is the very best classical music streaming experience available anywhere, and for us, this is just the beginning."
Apple Music Classical is included at no extra cost with nearly all Apple Music subscriptions.

The World's Largest Classical Music Catalogue

With over five million tracks, Apple Music Classical is home to the world's largest classical music catalogue, covering the whole spectrum from celebrated recordings to forgotten gems. For beginners, the hand-picked Editor's Choice curation is a great place to start. And for those more familiar with a particular work, the app's list of popular recordings provides the perfect next step - and an enjoyable chance to compare and contrast. Apple Music Classical also features thousands of exclusive albums, including recordings by world-famous orchestras.

Search Built for Classical Music

Classical works have multiple movements and tracks; famous pieces have hundreds of recordings with different orchestras, conductors and soloists; and many composers have their own special catalogue classifications, from Bach's BWV to Mozart's K. With these complexities in mind, Apple Music Classical has redesigned search to instantly deliver exactly what users are looking for using all combinations of keywords, from composer and work, to opus number, conductor, artist or instrument, and even a work's nickname. Looking up a work reveals all its recordings, plus an Editor's Choice performance. And searching for a composer displays all available works.
Apple Music Classical redesigned search with the complexities of classical music in mind.
Apple Music Classical redesigned search with the complexities of classical music in mind.
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An Interface Designed for Classical

The Apple Music Classical interface ensures listeners always know who and what they're hearing, with everything laid out at a glance: work name, orchestra, conductor, contributing artists and even year of recording. And when it comes to curating a personal library, Apple Music Classical lets listeners add more than just albums, tracks, playlists and artists - it also supports uniquely classical categories such as works, composers and recordings.
Apple Music Classical's interface lays out each work's name, orchestra, conductor, contributing artists and year of recording.
Apple Music Classical's interface lays out each work's name, orchestra, conductor, contributing artists and year of recording.
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The Highest Audio Quality

Apple Music Classical features lossless audio of up to 24 bit/192 kHz throughout the service so listeners can experience the nuances of every performance. In Hi-Res Lossless mode, sound is so astoundingly crisp and clear that each note feels close enough to touch. And thanks to revolutionary Spatial Audio with Dolby Atmos, listeners can enjoy thousands of recordings from the best seat in the concert hall, immersed in a 360-degree soundscape where music comes from every direction, including above. Apple Music Classical's Spatial Audio catalogue adds new albums every week as legendary recordings are remastered and contemporary performances are captured in Spatial Audio.

Expert Recommendations and Classical Insights

Apple Music Classical's editors have created over 700 playlists to guide listeners through 800 years of music, and more will be added. Beginners can start with The Story of Classical audio guides, which blend expert commentary and selected works to introduce key composers, periods, instruments and classical terminology. For devotees, there's the chance to go behind the scenes of selected recordings as leading classical artists offer track-by-track audio commentary. Plus, every week, Apple Music Classical's hand-picked Hidden Gems highlight a selection of lesser-known works, while Composer Undiscovered playlists bring a new perspective to famous names.

Exploration Made Easy

Apple Music Classical's Browse tab helps listeners explore the largest classical catalogue in the world, guided by their interests, from composers, instruments and periods, to conductors, orchestras and choirs, as well as classical genres such as chamber music and stage works. With so many ways to explore, there are limitless possibilities for finding new favourites.
The Browse tab in Apple Music Classical encourages listeners to explore and find new favourites.

Exclusive New Artwork

Apple Music Classical listeners will also enjoy exclusive brand-new artwork, including hundreds of playlist covers, as well as unique, high-resolution digital portraits for many of the world's greatest composers. Commissioned from a diverse group of artists, each image blends historical research with colour palettes and artistic references from the relevant classical period. With the majority of these new works designed on Mac and iPad, the results display an attention to detail, bringing listeners face to face with leading classical figures like Bach, Beethoven, Hildegard von Bingen, Chopin, John Dowland, Fanny Mendelssohn, Shostakovich, Tchaikovsky, Vivaldi and so many others unlike ever before.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
Apple Music Classical features exclusive brand-new artwork, including unique, high-resolution digital portraits for many of the world's greatest composers.
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Additionally, Apple Music has partnered with many of the greatest classical institutions in the world - including the Berlin Philharmonic, Carnegie Hall, the Chicago Symphony Orchestra, the London Symphony Orchestra, the Metropolitan Opera, the New York Philharmonic, Opéra National de Paris, the Royal Concertgebouw Orchestra, the San Francisco Symphony and the Vienna Philharmonic - to bring Apple Music Classical listeners new, unique and exclusive content and recordings at launch and beyond. Apple Music Classical will also host several live orchestral performances featuring a few of these incredible partners at Apple Store locations around the world as part of the Today at Apple programming beginning in March 2023.
Apple Music is also working closely with some of today's most renowned classical composers, artists and musicians to ensure that the app is empowering artists and engaging classical music lovers all over the world.
Cellist Yo-Yo Ma was involved in early conversations about the need for such an app, and is delighted that listeners will have new ways to access and explore the world of classical music. "Classical music - and all of culture - is fundamentally about connection, about forging bonds of understanding across time and space," said Yo-Yo Ma. "It's innovations like this that make that connection possible, that give us space for our curiosity to run, to rediscover the familiar and to rejoice in the unexpected."
"I'm thrilled that Apple Music is taking the initiative to set a new standard for classical music in the streaming age," said Hilary Hahn. "I know that I can trust Apple Music's natively high-quality uncompressed audio to convey the subtleties of my performance, my instrument and the space in which it's played. And even a solo classical recording is a deeply collaborative process; Apple Music Classical's extensive metadata ensures that everyone - composers, arrangers, conductors, musicians, producers, publishers and more - gets the credit they deserve."
"I've been working with Apple to help solve the problems of classical music streaming," said Jonny Greenwood. "They've come up with a really elegant set of solutions to the unique problems that hinder the search for - and collection of - digital classical music. Put simply, there's only one recording of Joni Mitchell's 'Blue', but thousands of 'Rhapsody in Blue.' This first kind of search, in someone newly interested in classical music, can be so off-putting and bewildering, so I'm very excited for everyone to finally have a way into this remarkable universe of music, which is welcoming to new (and old) classical fans, and which rewards enthusiasm for music with music, directly and intuitively."
"Music is the focus of my life, and as a composer and supporter, I have long believed it is essential to our humanity," said Gordon P. Getty. "The advent of Apple Music Classical is an extraordinary moment in our profession. It is an exceptional streaming service that celebrates diverse artists, embraces legendary recordings and inspires curiosity in all of us. Apple has created a unique experience worthy of our passion, and I am confident it will advance the cause of music for generations to come."
Availability
  • Beginning today, Apple Music Classical is available for download on the App Store everywhere Apple Music is offered, excluding China, Japan, Russia, SouthKorea, Taiwan and Türkiye.
  • Existing Apple Music subscribers can immediately enjoy Apple Music Classical at no additional cost.
  • Apple Music Classical is available for all iPhone models running iOS 15.4 or later.
  • Apple Music Classical for Android is coming soon.
  • To listen to music on Apple Music Classical, users must have an internet connection.
  • For more information, visit apple.com/au/music and follow @appleclassical on Twitter.
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    29 March 2023

    PRESS RELEASE

    Apple Music Classical is here

    The ultimate classical music streaming experience is available to Apple Music subscribers at no additional cost - download it now on the App Store¹

    CUPERTINO, CALIFORNIAApple today launched Apple Music Classical, a brand-new standalone music streaming app designed to deliver the listening experience classical music lovers deserve. With Apple Music Classical, Apple Music subscribers can easily find any recording in the world's largest classical music catalogue with fully optimised search; enjoy the highest audio quality available and experience many classical favourites in a whole new way with immersive Spatial Audio; browse expertly curated playlists, insightful composer biographies and descriptions of thousands of works; and so much more. Apple Music Classical is available on the App Store beginning today and is included at no extra cost with nearly all Apple Music subscriptions (not available with the Apple Music Voice Plan). The combination of Apple Music Classical and Apple Music provides a complete music experience for everyone, from longtime classical fans to first-time listeners, and everyone in between.

    "We love music - that's really what we're all about - and classical music is foundational to music of all genres," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Apple Music Classical is a dedicated app that is great for classical experts as well as anyone who is new to classical, with the largest classical music selection in the world, the very best search and browse capabilities, the most premium sound experience with Spatial Audio, and thousands of exclusive recordings. We believe this is the very best classical music streaming experience available anywhere, and for us, this is just the beginning."

    The World's Largest Classical Music Catalogue

    With over five million tracks, Apple Music Classical is home to the world's largest classical music catalogue, covering the whole spectrum from celebrated recordings to forgotten gems. For beginners, the hand-picked Editor's Choice curation is a great place to start. And for those more familiar with a particular work, the app's list of popular recordings provides the perfect next step - and an enjoyable chance to compare and contrast. Apple Music Classical also features thousands of exclusive albums, including recordings by world-famous orchestras.

    Search Built for Classical Music

    Classical works have multiple movements and tracks; famous pieces have hundreds of recordings with different orchestras, conductors and soloists; and many composers have their own special catalogue classifications, from Bach's BWV to Mozart's K. With these complexities in mind, Apple Music Classical has redesigned search to instantly deliver exactly what users are looking for using all combinations of keywords, from composer and work, to opus number, conductor, artist or instrument, and even a work's nickname. Looking up a work reveals all its recordings, plus an Editor's Choice performance. And searching for a composer displays all available works.

    An Interface Designed for Classical

    The Apple Music Classical interface ensures listeners always know who and what they're hearing, with everything laid out at a glance: work name, orchestra, conductor, contributing artists and even year of recording. And when it comes to curating a personal library, Apple Music Classical lets listeners add more than just albums, tracks, playlists and artists - it also supports uniquely classical categories such as works, composers and recordings.

    The Highest Audio Quality

    Apple Music Classical features lossless audio of up to 24 bit/192 kHz throughout the service so listeners can experience the nuances of every performance. In Hi-Res Lossless mode, sound is so astoundingly crisp and clear that each note feels close enough to touch. And thanks to revolutionary Spatial Audio with Dolby Atmos, listeners can enjoy thousands of recordings from the best seat in the concert hall, immersed in a 360-degree soundscape where music comes from every direction, including above. Apple Music Classical's Spatial Audio catalogue adds new albums every week as legendary recordings are remastered and contemporary performances are captured in Spatial Audio.

    Expert Recommendations and Classical Insights

    Apple Music Classical's editors have created over 700 playlists to guide listeners through 800 years of music, and more will be added. Beginners can start with The Story of Classical audio guides, which blend expert commentary and selected works to introduce key composers, periods, instruments and classical terminology. For devotees, there's the chance to go behind the scenes of selected recordings as leading classical artists offer track-by-track audio commentary. Plus, every week, Apple Music Classical's hand-picked Hidden Gems highlight a selection of lesser-known works, while Composer Undiscovered playlists bring a new perspective to famous names.

    Exploration Made Easy

    Apple Music Classical's Browse tab helps listeners explore the largest classical catalogue in the world, guided by their interests, from composers, instruments and periods, to conductors, orchestras and choirs, as well as classical genres such as chamber music and stage works. With so many ways to explore, there are limitless possibilities for finding new favourites.

    Exclusive New Artwork

    Apple Music Classical listeners will also enjoy exclusive brand-new artwork, including hundreds of playlist covers, as well as unique, high-resolution digital portraits for many of the world's greatest composers. Commissioned from a diverse group of artists, each image blends historical research with colour palettes and artistic references from the relevant classical period. With the majority of these new works designed on Mac and iPad, the results display an attention to detail, bringing listeners face to face with leading classical figures like Bach, Beethoven, Hildegard von Bingen, Chopin, John Dowland, Fanny Mendelssohn, Shostakovich, Tchaikovsky, Vivaldi and so many others unlike ever before.

    Additionally, Apple Music has partnered with many of the greatest classical institutions in the world - including the Berlin Philharmonic, Carnegie Hall, the Chicago Symphony Orchestra, the London Symphony Orchestra, the Metropolitan Opera, the New York Philharmonic, Opéra National de Paris, the Royal Concertgebouw Orchestra, the San Francisco Symphony and the Vienna Philharmonic - to bring Apple Music Classical listeners new, unique and exclusive content and recordings at launch and beyond. Apple Music Classical will also host several live orchestral performances featuring a few of these incredible partners at Apple Store locations around the world as part of the Today at Apple programming beginning in March 2023.

    Apple Music is also working closely with some of today's most renowned classical composers, artists and musicians to ensure that the app is empowering artists and engaging classical music lovers all over the world.

    Cellist Yo-Yo Ma was involved in early conversations about the need for such an app, and is delighted that listeners will have new ways to access and explore the world of classical music. "Classical music - and all of culture - is fundamentally about connection, about forging bonds of understanding across time and space," said Yo-Yo Ma. "It's innovations like this that make that connection possible, that give us space for our curiosity to run, to rediscover the familiar and to rejoice in the unexpected."

    "I'm thrilled that Apple Music is taking the initiative to set a new standard for classical music in the streaming age," said Hilary Hahn. "I know that I can trust Apple Music's natively high-quality uncompressed audio to convey the subtleties of my performance, my instrument and the space in which it's played. And even a solo classical recording is a deeply collaborative process; Apple Music Classical's extensive metadata ensures that everyone - composers, arrangers, conductors, musicians, producers, publishers and more - gets the credit they deserve."

    "I've been working with Apple to help solve the problems of classical music streaming," said Jonny Greenwood. "They've come up with a really elegant set of solutions to the unique problems that hinder the search for - and collection of - digital classical music. Put simply, there's only one recording of Joni Mitchell's 'Blue', but thousands of 'Rhapsody in Blue.' This first kind of search, in someone newly interested in classical music, can be so off-putting and bewildering, so I'm very excited for everyone to finally have a way into this remarkable universe of music, which is welcoming to new (and old) classical fans, and which rewards enthusiasm for music with music, directly and intuitively."

    "Music is the focus of my life, and as a composer and supporter, I have long believed it is essential to our humanity," said Gordon P. Getty. "The advent of Apple Music Classical is an extraordinary moment in our profession. It is an exceptional streaming service that celebrates diverse artists, embraces legendary recordings and inspires curiosity in all of us. Apple has created a unique experience worthy of our passion, and I am confident it will advance the cause of music for generations to come."

    Availability

    • Beginning today, Apple Music Classical is available for download on the App Store everywhere Apple Music is offered, excluding China, Japan, Russia, SouthKorea, Taiwan and Türkiye.
    • Existing Apple Music subscribers can immediately enjoy Apple Music Classical at no additional cost.
    • Apple Music Classical is available for all iPhone models running iOS 15.4 or later.
    • Apple Music Classical for Android is coming soon.
    • To listen to music on Apple Music Classical, users must have an internet connection.
    • For more information, visit apple.com/au/music and follow @appleclassical on Twitter.
    About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms - iOS, iPadOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. 1. Requires an Apple Music subscription (Individual, Student, Family or Apple One). Not available with the Apple Music Voice Plan.

    Press Contacts

    Karynne Poon

    Apple

    [email protected]

    +61 401 281 248

    Alex Waldron

    Apple

    [email protected]

    +61 427 803 741

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About Apple

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's five software platforms - iOS, iPadOS, macOS, watchOS and tvOS - provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Requires an Apple Music subscription (Individual, Student, Family or Apple One). Not available with the Apple Music Voice Plan.

Press Contacts

Karynne Poon

Apple

[email protected]

+61 401 281 248

Alex Waldron

Apple

[email protected]

+61 427 803 741