02/12/2024 | Press release | Distributed by Public on 02/12/2024 08:03
The reservation came with a personal deposit and a commitment from Takamatsu to raise the additional funds needed to secure his seat with commercial support from key industry partners. As part of the agreement, Takamatsu plans to focus his contributions to the mission on the arts - photography to be exact.
"The progress made by photography, videography, and Virtual Reality (VR) technology makes it possible to replicate reality," said Takamatsu. "It is now possible to shoot and reproduce imagery with standards that go beyond the limitations of the human eye. In this mission, I envision shooting the Earth in three different ways - 300 megapixels for still photography, 24K for videography, and 360 VR videography for HMD beyond 60PPD. In addition, these images could be upscaled to super-resolution using AI-based technology.
"Besides resolution," he added, "we also need to look at dynamic range, frame rate, color range, and depth to recreate an amount of visual data that is as close to reality as possible."
Takamatsu's reservation not only signifies a potential shift from STEM- to STEAM-focused on-orbit missions but also how private astronauts can shed new light on the world from space with a sharper focus and a different perspective.
"People's minds change when they look back at this planet from space," explained Takamatsu. "They look beyond nationality, ethnicity, or religion. They intuit the importance of sustainability and hope for peace on Earth. This phenomenon is called the 'Overview Effect.' Out of the millions of photographs and videos taken of Earth from Space, none of them have truly been able to replicate this 'Overview Effect,' as there has never been a mission designed with that objective in mind. This is the gift I wish to give to humanity."
Tejpaul Bhatia, Axiom Space Chief Revenue Officer, offered that Axiom Space is looking forward to working with Satoshi on a future mission. He said, "With this agreement as the initial foundation, we will work together to build a comprehensive mission plan that supports an imagery-centered commercial astronaut effort on orbit for the benefit of all."
About Axiom Space
Axiom Space is building for beyond, guided by the vision of a thriving home in space that benefits every human, everywhere. The leading provider of human spaceflight services and developer of human-rated space infrastructure, Axiom Space operates end-to-end missions to the International Space Station today while developing its successor, Axiom Station - the world's first commercial space station in low-Earth orbit, which will sustain human growth off the planet and bring untold benefits back home. For more information about Axiom Space, visit www.axiomspace.com.
About Satoshi Takamatsu
Born in 1963, artist and photographer. After graduating from the School of Science and Engineering at the University of Tsukuba, Takamatsu joined Dentsu, the largest advertising agency in Japan. In 2005, he founded GROUD, a creative agency, and became CEO and Chief Creative Officer. Takamatsu has won many international advertising awards, including Gold Lions at the Cannes Advertising Festival. In 2002, he organized public viewings of the World Cup at the Tokyo National Stadium, the first of its kind to be officially endorsed by FIFA. He was also the first in the world to organize the filming of a TV commercial on the International Space Station for a Japanese beverage brand in 2001. Other commercials filmed in space include "No Borders," with an anti-war theme, and "Freedom," with themes of planetary sustainability and opposition to a future-controlled society, both for the Cup Noodles brand. Although they were product advertisements, these works conveyed strong social messages. Takamatsu announced his retirement from the advertising industry in 2015. He then spent eight months in Star City, Russia, undergoing cosmonaut training. He is currently a representative of Space Films and works as a photographer and artist. In 2014, Takamatsu presented his works at the exhibition "Mission [SPACE x ART] - Beyond Cosmologies" at the Museum of Contemporary Art Tokyo. In 2020, he organized his personal exhibition "Failure". In 2022, he founded an art collective WE for the space project. For more information, please contact WE PR team at: [email protected]