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GaBio - Georgia Bio

09/06/2019 | News release | Archived content

Challenges and Opportunities in Biotech PR: Actionable Advice from Industry Leaders

Business Wire has published a white paper that shares the expertise from veteran biotech communicators as they discuss best practices and challenges of this highly regulated and technical industry.

Here are the highlights:

  1. Compliance doesn't cancel creativity - Look for opportunities to incorporate multimedia to generate more interest around your content.
  2. A simpler story sells - Conveying the 'hope without the hype' and being mindful that the content being shared is relevant can make a journalist's jobs easier.
  3. Boost viewer engagement with a visual story - Visual aids can create a different way for readers to understand what differentiates a company from others in the market.
  4. Be prepared - Setting up a communications calendar as far out as a year in advance can help get a jump on release and disclosure needs.
  5. Use metrics to drive better messaging - Decide what measurements are most meaningful for the organization, particularly if you have limited resources.

You can download the rest of the white paper here!