03/03/2021 | News release | Distributed by Public on 03/03/2021 05:36
One of the ways the upfronts process is evolving is that more and more marketers are activating their upfronts buys programmatically. In addition to increasing operational efficiencies through consolidation, programmatic also centralizes reporting and measurement. The upfronts aren't going away but evolving to best serve buyers, sellers and ultimately consumers.