Ministry of Environmental Protection and Agriculture of Georgia

11/27/2023 | Press release | Distributed by Public on 11/27/2023 07:19

A video about Georgian wine was specially prepared for the American television company CNN under the decision of the Prime Minister of Georgia.

A video about Georgian wine was specially prepared for the American television company CNN under the decision of the Prime Minister of Georgia.

The representatives of the Government of Georgia, the winemaking industry, the non-governmental sector, scientific and artistic fields, and veteran winemakers attended the presentation of the video clip "Presenting the Motherland of Wine" in Tbilisi.

The Minister of Environmental Protection and Agriculture of Georgia, Mr. Otar Shamugia, addressed the guests at the event.
According to the Minister, airing the video clip of Georgian wine on CNN is another step forward in marketing Georgian wine and presenting Georgia as the homeland of wine.

'' The promotion of Georgian wine is one of our top priorities, and we've been actively working in this direction for years - taking relevant measures in priority markets. In 2014, we launched a crucial research project on Georgian vine and wine culture. In 2017, the research findings were validated, and the world community heard that Georgia is the homeland of wine, with eight thousand years of continuous history of wine production", Mr. Otar Shamugia noted.

The Minister stated that the new video clip on Georgian wine was prepared under the decision of the Prime Minister, and tens of millions of people will see the video on CNN within a month.
During the event, the Chairman of the National Wine Agency, Mr. Levan Mekhuzla, spoke about the Georgian wine marketing plans and strategies.

The purpose of airing the video clip on Georgia, a country with an ancient winemaking culture and history, including its modern, diverse, and unique winemaking industry, is to raise awareness of Georgian wine and establish it as a category in front of Americans and other countries worldwide. We have many more ideas in the mentioned area. Accordingly, the events promoting Georgian wine will become more large-scale", said Mr. Levan Mekhuzla.

In the summer of 2023, the National Wine Agency launched negotiations with the TV company CNN about airing a video clip on Georgian wine.

A working group was created, embracing the representatives of the Ministry of Environmental Protection and Agriculture, the National Wine Agency, the Ministry of Culture, Sports and Youth, the National Tourism Administration, and the ''Georgian Wine Association ".

The group members agreed upon the main concept of the video clip, noting that the main message should be the continuous tradition of Georgian wine production, along with timeless values. The video clip was prepared in Georgia. Filming took place in September.

The 30-second video clip will be aired on CNN International six times a day for a month. The channel broadcasts in 200 countries worldwide; The video clip will be aired three times a day on CNN North America. Cooperation with CNN also includes an online campaign, which means publishing articles about Georgian wine on CNN's official page: https://edition.cnn.com/travel for one month.