Jones Soda Co.

06/18/2024 | Press release | Distributed by Public on 06/18/2024 08:38

Jones Soda Kicks Off Charitable Partnership with Folds of Honor on Special 4th of July 12-Pack

Company Will Donate50% of Profits on Co-Branded Red, White and Blue Packs Featuring Three Top Jones Flavors

SEATTLE, June 18, 2024/PRNewswire/ -- Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA), the original craft soda known for its great taste, unconventional flavors and iconic brand, today announced a charitable partnership with Folds of Honor, a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled U.S. service members and first responders. The partnership is launching with a 50% donation of the profits on all sales of a special 4th of July red, white and blue 12-pack featuring the Folds of Honor's folded flag symbol on Jones' 12 oz bottle labels.

The new deal pack includes four bottles each of Jones' Strawberry Lime, Cream Soda and Berry Lemonade flavors and is available for purchase at https://www.jonessoda.com/collections/12-packs/ Orders placed by June 25thwill be shipped to arrive in time for 4th of July celebrations. The pack will continue to be sold on the Jones website on an ongoing basis, with a planned expansion to the retail channel next year.

This summer, Jones will extend the partnership to the Jones+ Caffeine energy line, which will again be co-branded with the Folds of Honor marks. The Jones+ line adds a functional level of caffeine (160mg) per 16 oz can to Jones' cane sugar soda flavors to provide a boost of get-up-and-go any time of day. It currently comes in top Jones flavors Green Apple, Berry Lemonade, MF Grape and Cola. The Jones+ product will be available for all retail channels of trade including military, convenience, grocery and mass.

"Every American owes a debt of gratitude to the military veterans and first responders who help protect our liberties and our lives. I can't think of a more worthy cause for our company to support," said David Knight, CEO of Jones Soda. "With 91% of funds donated to Folds of Honor going directly to scholarships, these promotions mark the first steps in a long-term partnership that will help make a genuine difference in the life of every recipient."

"We are grateful to Jones Soda, its outstanding team and its customers for supporting our recipients who deserve and need our help," said Lt Col Dan Rooney, founder and CEO of Folds of Honor. "Jones' decision to donate to our mission will not only enhance our ability to fund scholarships but also increase our visibility among consumers who purchase our co-branded products online or in retail stores. Raising funds and awareness is important to our mission, and this relationship will be an excellent vehicle for doing that."

About Jones Soda Co.

Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones® Soda brand, and a variety of cannabis products under the Mary Jones brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain and slush machines through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com.

About Folds of Honor

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled military and first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school, and post-graduate work, including a master's degree, doctorate, or professional program. Since its inception in 2007, Folds of Honor has awarded more than 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. Folds of Honor was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship, visit foldsofhonor.org

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SOURCE Jones Soda