06/06/2023 | News release | Distributed by Public on 06/06/2023 10:00
The Elite 18 recognizes and celebrates the leaders who push a customer-first agenda above all else
Blackbaud is pleased to share that Chief Marketing Officer Catherine LaCour was recognized earlier today as a finalist in the Elite 18 Customer-Led CMO Awards, which recognizes CMOs who are achieving success by putting their customers' journeys at the center of their marketing efforts.
"This well-deserved recognition is a testament to Catherine's strong leadership and the success of her customer-focused approach to marketing," said Blackbaud CEO Mike Gianoni. "Catherine's passion for our customers and the impact they are making every day not only drives strong performance in our marketing efforts, but also informs our customer-led strategy across the company, and I'm proud to see her accomplishments acknowledged in this way."
"This honor is truly a recognition of how my team, and all the teams across Blackbaud, take a customer-first approach," said Catherine. "We are stewarding an end-to-end customer journey focused on meeting customer needs through our essential software and our expertise. From the first moment an organization interacts with our marketing content to their continued growth as a customer, it's critical that we give them an experience that shows they are at the center of all we do, and that we are helping to accelerate their impact."
Three prominent ways that Blackbaud's innovative customer-first marketing strategies are driving impact for the company and for customers include:
For more information on the Elite 18 Customer-Led CMO Awards, visit Influitive's award page.