TikTok is excited to announce the launch of Messaging Ads in Asia Pacific*, empowering businesses to connect directly with customers through seamless, interactive conversations. These innovative ad solutions open up new opportunities for advertisers to engage meaningfully with TikTok's dynamic community and beyond.

TikTok Messaging Ads offer businesses two distinct ways to connect with potential customers:

• Direct Messaging Ads: Keep the interaction within TikTok by directing users to TikTok's direct messaging feature. These ads make it easy for users to start chatting with advertisers without leaving the app.
• Instant Messaging Ads: Redirect users to third-party messaging platforms like Facebook Messenger or WhatsApp. This option enables businesses to connect with users on their preferred messaging app for a smooth conversational experience.

TikTok Messaging Ads are designed to help businesses achieve key objectives, including:

• Reaching New Customers: Leverage TikTok's vibrant community to tap into new audiences and expand your customer base.
• Shortening the Path-to-Action: Facilitate two-way communication that helps customers make informed decisions and take action more quickly.
• Qualifying Leads Instantly: Identify high-quality prospects who are ready to convert through real-time conversations.
• Building Stronger Relationships: Put customers at the center by engaging with them where they are, fostering lasting relationships and driving higher lifetime value.

Clyn Thailand, a beauty brand, launched a TikTok Direct Messaging Ads campaign in March 2024 targeting Tahi customers aged 25-55+. By optimizing for "Conversations" as the Call to Action (CTA) and using 3 different creatives showcasing product benefits, testimonials and offering enticing promotions, they achieved a 22.5% conversion rate with 900+ conversations in a week, reducing cost per conversation by 67% to click-based campaigns.

In Vietnam, Phương Đông, a beauty clinic, partnered with Funix to drive online-to-offline (O2O) sales via TikTok Direct Messaging Ads, targeting Vietnamese using near their clinics. The campaign achieved a 6.6% conversion rate, 20% of engaged users turning up to their clinic and purchasing their services, and 60% lower cost per conversation, showcasing TikTok Direct Messaging Ads as an effective sales channel to boost engagement and conversions.

HydroClean Indonesia, a home cleaning SMB, launched a TikTok Instant Messaging Ads campaign targeting women from 25-54 in key cities. By optimizing for "Conversations" and using engaging creatives, they achieved a 74% lower Cost per Conversations, driving qualified leads. With the help of TikTok partner Pancake, they were able to streamline customer message management and boost sales and achieve order fulfillment across various media channels

The launch of Messaging Ads in APAC marks a new chapter for businesses looking to engage with TikTok's diverse audience. With the power to reach new customers, streamline interactions, and build deeper connections, TikTok Messaging Ads provide the tools advertisers need to succeed in today's digital landscape.

For more about TikTok Messaging Ads, please visit TikTok for Business!

*Referring to: Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, Singapore.