Latest PATA Visitor Forecasts 2022-2024: While There is Some Improvement in Travel Demand, It Remains Uneven and Highly Variable

Asia is predicted to return to a significant level of dominance, supplying more than 64% of all IVAs into Asia Pacific in 2024, under each of the three scenarios, followed by the Americas and Europe.

Overall, while the trends in these latest forecasts are positive, there are still challenges ahead, not the least of which will be containing the spread of the Delta and Omicron variants of COVID-19.

As PATA CEO Liz Ortiguera notes, "International travel recovery to and within the Asia Pacific region is projected to return moderately over the next three years. Recovery will be uneven into the various sub-regions and destinations and will most likely still remain volatile over the next few years. Some individual destinations may see success but expedited recovery of the region requires a more collaborative approach."

She further adds, "Ministries across the region have prioritised health and safety protocols for the local community and the incoming visitors, but access to vaccines is still an issue in many destinations. PATA is advocating for more support for vaccine donations and delivery campaigns championed by the WHO Foundation and UNICEF for the COVAX initiative. To advance this initiative, we have just launched a Global Travel Sector Vaccine Coalition in support of WHO Foundation and in collaboration with Virgin Atlantic and Collinson." Learn more about Go Give One.

Liz concludes by noting that, "Destination management and destination marketing are now more critical and complex than ever. This mindset shift to destination management recognises that destination stakeholders are vital partners in travel and tourism. This bodes well for developing a more sustainable travel ecosystem. Destination marketing is now multifaceted in terms of the stakeholders involved and key messages to be delivered. Given these needs and challenges, collaboration is key".

The PATA Asia Pacific Visitor Forecasts Executive Summary 2022-2024 is now available for download.

What you will learn from this report:

• International visitor forecasts for Asia Pacific between 2022 and 2024 by destination region, sub-region, and destination, highlighting changing demand preferences in the face of policy changes.

• Forecasts for 39 individual destinations allowing for the development of better recovery strategies for the post-COVID-19.

For further information, interested parties can register for the 'PATA Visitor Forecasts 2022 to 2024' webinar taking place on January 25 at 3PM Bangkok time. The webinar includes expert speakers from The Hong Kong PolyU, Euromonitor International and TCI Research, who will provided an overview of the forecasts for international arrivals to Asia Pacific between 2020 and 2024 as well as insights on Asia Pacific travel-related sentiment and consumer trends.

Registration to this webinar is complimentary for PATA International Members, while registration fees apply for all other participants. Register at www.pata.org/calendar/visitor-forecast-update-webinar-25-jan-2022.

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