Corona Cero becomes the Official Global Beer Sponsor of the World Surf League in a landmark partnership

Today, Corona Cero, our award-winning no-alcohol beer brand, proudly announces a new four-year partnership with the World Surf League (WSL). This marks the league's first-ever global partnership with a no-alcohol beer brand, building onits eight-year partnership with Corona. Together, Corona Cero and WSLwill bring more choice for athletes and fans while embracing the laid-back spirit that defines both surfing and the Corona brand ethos.

FollowingCorona Cero's triple-digit volume growthin 2024, the WSL partnership reinforces the brand's commitment to moderation, relaxationand celebration.

"Surfing is more than just a sport-it's a lifestyle that embraces balance, nature and the importance of unwinding," said Clarissa Pantoja, Global VP of Corona. "This partnership between the WSL and Corona Cero is a unique opportunity that provides more choices for athletes and fans at events, while also allowing the brandto enhance moments of relaxation and enjoyment for everyone involved."

Kicking off withthe MEO Rip Curl Pro in Portugal, presented by Corona Cero, surfersand fans of legal drinking age will have the chance to enjoy Corona Cero duringthe surfing action.

Duringthe WSL Championship Tour, Corona Cero will be integrated throughout mostof WSL's premier events, delivering broadcast innovations, digital content and immersive activations designed to bring fans closer to the action. The brand willalso implement its Relaxation Clause in all WSL athletecontracts, a commitment Corona launched in 2024 that ensures all its partnered athletes -including WSL surfersGabriel Medina and Tatiana Weston Webb -have dedicated time to relax and unwind as part of their contracts.

"We'rethrilled toexpand our long-standing global relationshipwith the Corona brand and to welcome Corona Cero to the WSL. We celebrate the addition of Corona Cero to the Tour, and their ongoing support of professional surfing,"said Ryan Crosby, WSL CEO. "Together we share a passion for the beach, adventure and sustainability. This relationship touches all aspects of the sportand our shared athletes. We look forward to continuing this global partnership for years to come."

Stay tuned for more updates on how Corona Cero will bring this global partnership to life throughout the 2025 WSL season.More information can be found by following@Corona and @WSL on allsocial platforms.