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02/17/2022 | Press release | Distributed by Public on 02/17/2022 21:02

Which Celebs Went Shopping at Frieze Los Angeles? We Buttonholed Gwyneth Paltrow, Will Ferrell, and Other Famous Names at the Fair

Art Fairs

Which Celebs Went Shopping at Frieze Los Angeles? We Buttonholed Gwyneth Paltrow, Will Ferrell, and Other Famous Names at the Fair

Art world royalty meets Hollywood superstars at Los Angeles's marquee art event.

Sarah Cascone, February 17, 2022

Usher at Frieze Los Angeles. Photo by Sarah Cascone.

At any major international art fair, an A-list celebrity sighting can set the aisles a-buzzing as well-heeled collectors and dealers fawn over actors and musicians lending some extra cachet to their niche industry. Frieze Los Angeles, however, takes it to the next level.

Mere steps inside the fair on VIP preview day, Artnet News spotted an immaculate Gwyneth Paltrow, unmistakable Hollywood royalty even in a fashionable green K95 face mask. The star, who recently showcased her art collection in Architectural Digest-no, she does not have a Ruth Asawa-was on her way out after a morning taking in the art.

"There's so much," she said. "So beautiful-really inspiring!"

We bumped into the surprisingly approachable Usher, on the other hand, on his way in. "I haven't seen enough to give a quote," he told Artnet News, "but I'm really happy to be here and to support the artists."

Gwyneth Paltrow at Frieze Los Angeles. Photo by Sarah Cascone.

The notoriously press-adverse Leonardo DiCaprio also showed up in the afternoon. After being rebuffed by the actor time and time again at fairs around the country, Artnet News knew better than to approach him for a quote, but we did spot him chatting up local dealer David Kordansky.

Kendall Jenner, meanwhile, was polite but firm when she turned down a photo op while browsing at London's Pilar Corrias, where artist Tschabala Self was posing with one of her new editioned chairs. (The model's art collection is known to include James Turrell, who had work at the fair with L.A.'s Kayne Griffin.)

Kendall Jenner at Frieze Los Angeles. Photo by Sarah Cascone.

The Weeknd was even less approachable-Artnet News had barely lifted our phone an inch when a stern bodyguard stepped in to block our view of the singer, insisting he was not to be photographed. (We're nice, we swear!)

Much more friendly was Will Ferrell, who told us he'd been to Frieze L.A. and other art fairs before-but "just when I'm told to."

Tschabalala Self at Frieze Los Angeles. Photo by Sarah Cascone.

"Just when he's told to by his wife," Vivica Paulin-Ferrell, the comic's spouse of 22 years, clarified. She's a board member of the Los Angeles County Museum of Art, and is said to be the force behind the couple's art collection.

A couple hours after the fair's opening, they were "in discussions" about making purchases, "but we want to see everything first," Ferrell added. Was he enjoying it?

Vivica Paulin-Ferrell and Will Ferrell at Frieze Los Angeles. Photo by Sarah Cascone.

"Not really," he deadpanned. "No, it's great."

The actor also ran into his Eurovision costar Pierce Brosnan-known to be something of a painter himself-and the two reverted to their onscreen roles as father and son, doing a short bit, according to a tip from Hilde Lynn Helphenstein, a.k.a. Jerry Gogosian.

Tabitha Soren at Frieze Los Angeles. Photo by Sarah Cascone.

Other confirmed spottings included actors Amy Pohler, Keri Russell, Owen Wilson, and Jami Gertz-who bought a work from San Francisco's Jessica Silverman Gallery-as well as former MTV News reporter Tabitha Soren, now an artist herself, in town from Berkeley to deliver a work that was recently acquired by LACMA.

"It's going straight into the storage facility," she admitted. "It's funny. You think 'my work is going to be in museum,' but no, it's going in the basement. But some day!"

And of course, the art world has its own brand of celebrities, from mega collectors like Mera and Don Rubell, who were reviewing Self's work on an iPad at New York's Galerie Eva Presenhuber, to artists like Jonas Wood, spotted at Pace.

Catherine Opie at Frieze Los Angeles. Photo by Sarah Cascone.

Photographer Catherine Opie, who has called Los Angeles home since 1988, was also on hand, happy to support her local fair in its triumphant post-lockdown return. We asked her how she felt about Frieze, and if she shared some artists' aversion to art fairs' commercial nature.

"Do I love it? No," she admitted. "It's hard to get through an art fair. A mask makes it easier, but I'm apparently still recognizable!"

Frieze Los Angeles is on view at 9900 Wilshire Boulevard, Los Angeles, February 17-20, 2022.


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