03/12/2024 | Press release | Distributed by Public on 03/12/2024 07:31
"Seeing 'Morning After Island' rank as the most awarded creative campaign of the year, is a testament to the resilience of our team in Honduras and proof that creativity has no bounds. Creativity can drive business, shape culture, and impact policy - in this case it helped millions of Honduran women change the law so they can legally take the morning-after pill. It is an idea that continues to inspire us all," she added.
Eleven additional campaigns were ranked in WARC's Top 100 Campaigns, including "The Innocent Eyes" by Ogilvy Bangkok for Voiz (#18); "Corona Extra Lime" by DAVID Bogotá for Corona (#32); "The Hornicultural Society" by Ogilvy UK for Relate (#35); "Cost of Beauty" by Ogilvy UK and Ogilvy Toronto for Dove (#59); " Escape" by Ogilvy Frankfurt for Deutsche Bahn (#63); "The Art of Self Examination" by DAVID Buenos Aires for MACMA (#68); "Scratchboards" by DAVID Madrid for Tony Hawk's Pro Skater (#69); "Burger Glitch" by DAVID São Paulo for Burger King (#72); "Toxic Influence" by Ogilvy's Unilever Team for Dove (#78); "The Fresh System" by Ogilvy Bogotá for Carulla (#82); and "Heaven Fish" by Ogilvy Honduras for Regal Springs (#84).
As a result, nine Ogilvy offices were ranked in the Top 50 individual creative agencies, contributing to the network's overall success: Ogilvy London (#5); DAVID Madrid (#9); Ogilvy Bangkok (#15); Ogilvy Honduras (#20); DAVID São Paulo (#26); DAVID Buenos Aires (#42); DAVID Bogotá (#45); DAVID New York (#47); and Ogilvy Frankfurt (#50).
The WARC Creative 100is a ranking of the world's most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. The 2023 WARC Creative 100 was compiled from global industry competitions including Cannes Lions, D&AD, The One Show, Clio Awards, and London International Awards, along with regional competitions such as Spikes Asia, Adfest, Eurobest, Golden Drum, Dubai Lynx, Loeries, and El Ojo de Iberoamérica.
Throughout 2023, Ogilvy was repeatedly recognized by industry leaders and at major international awards shows. The work that lifted Ogilvy to the top of the WARC Creative 100 helped lift Ogilvy to 2023 Global Network of the Year recognition at the Clios, the London International Awards, and The One Show. The network also earned 2023 Global Network of the Year recognition from Adweek and Campaign, was the most awarded agency network at the Influencer Marketing Awards, and was named to Fast Company's annual Most Innovative Companies list.
About Ogilvy
Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity-operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 120 offices in 80 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, Twitter, Instagram, and Facebook.
Media Contacts: David Ford / [email protected]
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