Social Responsibility Construction of ZPMC's German Subsidiary

ZPMC pays attention to the construction of overseas social responsibility, adhering to the social responsibility concept of "Make the World a Better Place". With equipment and services as the link, ZPMC's German subsidiary promotes the development of overseas social responsibility through three aspects: harmonious enterprise operation, green development and cross-cultural integration.

I. Harmonious Concept of Enterprise Operation

ZPMC's German subsidiary is very concerned about the corporate social responsibility goal, and incorporates the social responsibility management plan of ZPMC Headquarters, the requirements of the local German government, Hamburg municipal government and the industry into the subsidiary management.

In order to better coordinate with the headquarters and adapt to the local development, in early 2022, the German subsidiary promoted the reform of overseas institutions. Build a European regional center with German subsidiary as the core. The regional center integrates a number of subsidiaries and joint ventures in the Netherlands, Britain, Spain, Italy, Mediterranean, etc., co-ordinates manpower and business resources, improves the execution efficiency of European business and market development ability, and enhances the company's service ability to major European seaports. After the integration, the German subsidiary set the goal of "Manage the company's 4S stores well in Europe", and will continue to make efforts in the post-market service in Europe.

II. Environmental-friendly Cooperation Mode

In recent years, with the continuous development of large-scale container ships, the shipping industry has put forward higher requirements for the automation level, energy consumption, green energy and carbon neutrality of terminal operations. The ZPMC's German subsidiary fully investigated the demand of the European market, and combined with the strategic deployment of the headquarters, launched services such as equipment new energy transformation, automation transformation, equipment operation noise optimization, night illumination optimization, etc., to help partners complete equipment automation upgrade and carbon emission planning, improve terminal operation performance, and build an environmental-friendly cooperation mode with partners.

At present, ZPMC has provided 529 quayside container cranes, 455 on-site container cranes, 29 bulk cargo and other types of equipment for the European market. For the smooth operation of the world trade and the world supply chain system, the German subsidiary and their subsidiaries have ensured the emergency repair, renovation and upgrading, spare parts supply and other work of these equipment, thus escorting the operation of global trade.

III. The Construction of Integrated Enterprise Culture

ZPMC adheres to the development concept of localization, takes cultural integration as its own responsibility, and is determined to benefit its country and city with excellent products and services. ZPMC's German subsidiary has more than 100 local employees in Europe. With the development of its business, the local employees are constantly expanding in scale, which can not only better carry out the business, but also contribute to the local employment. At the same time, German subsidiary has also carried out many cultural exchange activities in their offices, including giving books to Chinese schools and other activities, holding open day activities, introducing the company to local communities and industries, listening to local citizens' suggestions on the company's development, and building friendship bridges.

IV. Future Prospects

In the future, the German subsidiary will continue to promote resource integration, improve operational efficiency and deepen the company's overseas business layout with its various institutions in Europe. Establish a mutual trust, mutual benefit, harmonious and win-win cooperation mode with European partners to jointly cope with market risks and challenges.

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