Cuenta Nu in Colombia reaches over 400 thousand registered people on its launch list and is already in the first phase of delivery

• The organic growth of the launch list for Cuenta Nu highlights the Colombian consumer's eagerness for truly innovative financial products.
• Cuenta Nu will offer its customers one of the most competitive yields in the market, without minimum balances or maintenance fees and with 24/7 liquidity, in addition to a debit card.

Bogotá, April 2024 - Nu. Colombia Compañía de Financiamiento, a subsidiary of Nu Holdings in the country, has registered over 400 thousand people in its launch list for its savings product, Cuenta Nu. The organic interest has exceeded the company's expectations and covers 100% of the country's departments.

Cuenta Nu is a digital savings account and is in its first phase of development. It has no hidden fees, offers unlimited free transfers to other financial institutions, and provides customers with 24/7 access to customer service. This savings product includes 'Cajitas,' a feature designed to help customers organize their funds and reach their financial goals. With an effective annual yield of 13%, Cuenta Nu enters the market as a competitive option for colombians.

"The response and interest of Colombians towards Cuenta Nu have been extraordinary since its announcement. We are proud to see the level of anticipation and enthusiasm our product has generated, which reinforces our belief that Cuenta Nu will transform how people in Colombia save to achieve their financial goals," said Marcela Torres, General Manager of Nu Colombia.

The first phase of product delivery is already active and available to Nubankers - Nu employees - and the first Cuenta Nu customers are starting to use the product nationwide. In the coming weeks, it will be available to employees' friends and family, as well as some customers who will help test the functionalities and identify possible improvement opportunities.

It is worth noting that to accompany the savings account, Nu. Colombia Compañía de Financiamiento will also launch a debit card, which will strengthen the company's product portfolio.

The debit card, with no maintenance fee, will be available both physically and virtually and will have real-time notifications for each transaction, allowing customers greater flexibility, security, and control over their money.

To sign up for the launch list, interested parties must be adults residing in Colombia. By meeting these requirements, they can go to www.nu.com.co/cf/cuenta and register.