07/22/2021 | Press release | Distributed by Public on 07/22/2021 07:42
Video Subscribers Gain Access to NBCUniversal's unprecedented 7,000 hours of Multi-Platform Coverage of the Olympic Games in Tokyo
DIRECTV today announced a multi-platform content offering for NBCUniversal's coverage of the Games of the XXXII Olympiad, which will take place from July 23 through August 8, 2021, in Tokyo, Japan. DIRECTV's video subscribers will have access to NBCUniversal's unprecedented 7,000 hours of Olympic Games programming, including coverage of all competition sessions, on-demand, and 4K content.
DIRECTV will present at least 250 hours of 4K Ultra High Definition (UHD) coverage of the Olympic Games provided by NBCUniversal to its customers on DIRECTV channel 105. 4K coverage will also be made available on a one-day delay and include footage from Opening and Closing Ceremonies, gymnastics, track and field, swimming, diving, beach volleyball, golf, tennis, and other sports.
DIRECTV will deliver its exclusive NBC Olympics TV Experience to its subscribers that includes a mosaic with up to six simultaneous channels and an interactive hub featuring medal counts and specific scheduling information for fans of individual events and/or specific teams, as well as general coverage on any upcoming dates.
'As we all gather again as a global community to celebrate the very best in sports and sportsmanship, we're proud to offer our customers NBC's wall-to-wall coverage of the Olympic Games including many events delivered in 4K/UHD, thousands of hours of VOD content, and DIRECTV's exclusive OLYMPICS EXPERIENCE with its customizable features that complement the rest of the NBC's Olympic Games coverage,' said Rob Thun, DIRECTV executive vice president and chief content officer.
'Tokyo 2020 is going to be the biggest yet in both size of audience and in the ways in which we engage this passionate, global audience with new innovations and experiences,' said Mac Budill, president, networks distribution, NBCUniversal. 'AT&T has long been a great partner in delivering fans the best in live sports programming, and we're excited to continue this relationship with offerings like 4K and a custom Olympic Games destination.'
A recognized industry leader in customizable content for sports fans, DIRECTV provides enhanced coverage and complementary interactive features for each of tennis' four grand slam events; most of golf's Grand Slam events including the U.S. Open, The Open Championship, and The Masters and recently concluded U.S. Women's Open; the NCAA men's basketball tournament; NFL Sunday Ticket; the Olympic Winter Games PyeongChang 2018; and other major events.
The following multi-platform offerings from NBCUniversal will allow DIRECTV customers to watch and be a part of this summer's Olympic Games through their televisions, PCs, mobile and tablet apps, and connected TVs.
NBCUniversal's Olympic Games Experience Available to DIRECTV Customers Includes:
Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., will present the most extensive Olympic Games coverage ever in Spanish-language media focusing on those stories and disciplines that are relevant to the U.S. Hispanic audience, with over 300 hours of programming across Telemundo and Universo.
Olympic live streaming and digital only content will be made available at NBCOlympics.com for PCs, and via the NBC Sports app for mobile devices, tablets, and connected TVs for verified customers who subscribe to a package that includes NBCUniversal's networks and who log-in to the site or app.
ABOUT DIRECTV
Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry's best picture format and exciting content in 4K HDR, from original series to travel shows and more. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere - on their TVs at home or their favorite mobile devices via the DIRECTV app. AT&T TV, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using an AT&T TV device, access to more than 7,000 apps on the Google Play Store.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's coverage of the Olympic and Paralympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.