Kenvue Inc.
03/29/2024 | Press release | Distributed by Public on 03/29/2024 06:05
Versalie™, a digital destination addressing menopause and women’s hormonal wellness, launches in the U.S.
Versalie™, a digital destination for consumers to consider on their menopause journey, launched today in the United States, adding to the Kenvueportfolio of brands.
Knowing menopause is not a one-size-fits-all experience, Versalie™ was created to provide virtual care services, expert-reviewed content, and a curated storefront of products all in one place. The menopause resource was built in collaboration with experienced healthcare professionals and menopause experts, and everyday women experiencing different phases of menopause - all helping to inform the personalized offerings available at Versalie.com.
The Versalie™ platform aims to help women confidently speak about their menopause experience to get the support they need. A recent survey revealed 62% of those with menopause have not discussed getting their Last Period with their doctor, and 70% of women experiencing menopause have not discussed reaching menopause with their significant other.1
Versalie™ was created from the notion that from a young age, the first period and ongoing period "maintenance" are openly discussed - whether in the classroom, with parental figures or amongst peer groups - yet conversations surrounding the Last Period, or menopause, are often few and far between.
To help raise awareness, Versalie™ is teaming up with award-winning Actress and Producer, Niecy Nash-Betts2 to share her personal menopause story around the Last Period and ignite a conversation about this important chapter of life.
"It took exploring Versalie.com for me to have a menopause 'a-ha' moment, all these years later: so many of the symptoms I experienced back then - such as fatigue, mood shifts and thinning hair- were all connected to menopause," says Nash-Betts. "I'm so grateful to finally have a better understanding of what was happening to my body and only wish I had a resource like Versalie™ when I was going through it all."
Given menopause is not a one-size-fits-all experience, Versalie™ offers a robust suite of resources and product options for the 1.3 million people in the U.S. entering menopause each year,3 including:
- Versalie™ LEARN, a digital platform that contains easy-to-understand, expert-written and reviewed articles that share transparent menopause realties and truths about hormones.
- Versalie CARE™ powered by Wheel, provides in-platform 1:1 virtual care appointments with medically licensed and menopause-trained NPs/MDs/DOs.
- Versalie™ SHOP, a curated assortment of supplement and skincare products offering holistic menopause symptom relief.
- Symptom Navigator, a two-minute quiz for those still connecting the menopause dots to help curate resources and product recommendations.
"Our newest launch, VersalieTM, is an example of our commitment to recognize and address opportunities to elevate care for consumers. It brings together years of Kenvue expertise in women's health with a start-up mentality to redefine how we think and talk about health, hormones, and menopause," said Purvi Farahi, Global Head of Self Care for Kenvue.4 "As we talk to healthcare providers and consumers to identify gaps in the marketplace, we strive to provide offerings to help more people through new brands and offerings."
Visit Versalie.com, @Versalie on Instagram and @Versalie on TikTok to learn more about platform offerings and confidently join the Last Period conversation.
About VersalieTM
VersalieTM is a digital-first menopause platform providing consumers with education around menopause, access to menopause-trained healthcare professionals, and a curated shop of products for consumers to consider on their menopause journey. With approximately 1.3 million individuals entering menopause each year in the U.S.3, VersalieTM was created to redefine how we think and talk about menopause so that people can better understand their bodies, confidently discover what may work best for their personal needs and feel supported as they enter perimenopause and menopause.
About Kenvue
Kenvue is the world's largest pure-play consumer health company by revenue. Built on more than a century of heritage, our iconic brands, including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, LISTERINE®, Neutrogena® and Tylenol®, are science-backed and recommended by healthcare professionals around the world. At Kenvue, we believe in the extraordinary power of everyday care and our teams work every day to put that power in consumers' hands and earn a place in their hearts and homes. Learn more at www.kenvue.com.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding the development of VersalieTM. Forward-looking statements may be identified by the use of words such as "plans," "expects," "will," "anticipates," "estimates" and other words of similar meaning. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Kenvue Inc. ("Kenvue") and its affiliates.
A list and descriptions of risks, uncertainties and other factors can be found in Kenvue's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and subsequent Quarterly Reports on Form 10-Q and other filings, available at www.kenvue.com or on request from Kenvue. Kenvue and its affiliates undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or developments or otherwise.
Media contact:
[email protected]
2. Niecy Nash-Betts is a paid spokesperson for VersalieTM.
3. https://nationalmenopausefoundation.org/about/
4. Purvi Farahi is an employee of Johnson & Johnson Consumer Inc., a subsidiary of Kenvue.