04/24/2024 | Press release | Distributed by Public on 04/24/2024 08:44
SSS has been providing 7-Eleven and other retail outlets in Japanwith vision-based technology to improve the implementation of digital signage systems and in-store advertising at their brick-and-mortar locations as part of their retail media strategy.*1 To help ensure that better content is shown for brands and stores, this solution gives partners sophisticated tools to evaluate the effectiveness of advertising on their customers.
As part of this effort, SSS has recently introduced a solution that uses edge devices with on-sensor AI processing to automatically detect when customers see digital signage, count how many people paused to view it, and measure the percentage of viewers. The AI capabilities of the sensor collects datapoints such as the number of shoppers who enter the detection area, whether they saw the signage, the number who stopped to view the signage, and how long they watched for. The system does not output image data capable of identifying individuals, making it possible to provide insightful measurements while helping to preserve privacy.
Click here for an overview video of the solution and interview with 7-Eleven Japan: https://youtu.be/o2E5Zf_ax6U
*1 |
A new form of advertising media that provides advertising space for retailers and e-commerce sites using their own platforms. |
*2 |
AITRIOS is an AI sensing platform for streamlined device management, AI development, and operation. It offers the development environment, tools, features, etc., which are necessary for deploying AI-driven solutions, and it contributes to shorter roll-out times when launching operations, while ensuring privacy, reducing introductory cost, and minimizing complications. For more information on AITRIOS, visit: https://www.aitrios.sony-semicon.com/ |
About Sony Semiconductor Solutions Corporation
Sony Semiconductor Solutions Corporation is a wholly owned subsidiary of Sony Group Corporation and the global leader in image sensors. It operates in the semiconductor business, which includes image sensors and other products. The company strives to provide advanced imaging technologies that bring greater convenience and fun. In addition, it also works to develop and bring to market new kinds of sensing technologies with the aim of offering various solutions that will take the visual and recognition capabilities of both human and machines to greater heights. For more information, please visit https://www.sony-semicon.com/en/index.html.
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SOURCE Sony Semiconductor Solutions Corporation