PUMA LAUNCHES 2024 NATIONAL TEAM HOME & AWAY KITS -…

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality - making RE:FIBRE a more long-term solution for recycling polyester textile waste.

Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry's main source of recycled polyester in garments from being less reliant on clear plastic bottles.

The RE:FIBRE process uses any polyester material - from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any color textile to any color desired.

PUMA's further commitment to sustainability is evident by PUMA's move to introduce the RE:FIBRE initiative to their Club Replica jerseys for the 2024/25 season.

Nora-Sophie Lehmer, Senior Product Line Manager Teamsport Apparel Excellence, said "The launch of our new Home and Away National team kits marks a great new milestone for PUMA and our sustainability targets. For the first time our National team Replica jerseys will be made from RE:FIBRE. Not only that but from the start of the 2024/25 season we have also developed our Club Replica jerseys using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys."

The new collection of jerseys for Austria, Czech Republic, Iceland, Switzerland and, Serbia embrace the unique nature and culture of each country. These designs not only celebrate the rich heritage of each nation but also ensure a lasting emotional connection for generations to come.