Beijing Pop Toy Season Unleashes New Consumption Vitality

On April 12, the 2024 Beijing Pop Toy Season (PTS) kicked off at Pop Land. The PTS this year will consist oftwo periods, from April 12 to 14 and April 19 to 21, respectively.

It is learned that the event this year has been elevated to an international trendy toy festival for the first time since the inaugural PTS in 2017. Visitors can not only visit the exhibition and shops, but also participate in thesigning activities featuring 26 trendy toy designers, and nearly 100 performing arts activities, indulging themselves inthe immersive experiencesbrought bytrendy toy brands.

The event venue will bebustling with various activities including hip-hop flash mob, games, lottery and interactive sessions, and delicious specialties, among others.Artists of well-known trendy toy brands such as DIMOO, PINO JELLY, TWINKLE TWINKLE, Sweet Bean, and THE MONSTERS willalso be there tosign autographs and interact with fans up close.

Trendy toy brands that meet the diversified personal needs of young people arecontributing greatly toconsumption momentum. Pop Mart recently released its latest sales figures, revealing that in 2023, the company had 10artist brands with thesalesof eachexceeding CNY 100 million, and the top three brands generated revenues of CNY 1.025 billion, CNY 1.02 billion and CNY 738 million respectively.

(Source: Beijing Daily)