City of Denton Showcases Commitment to Craft Beer Tourism Through Participation in Brew City, Texas

Denton, TX - April 17, 2024 - In celebration of Denton's reputation as a "North of Ordinary" hub for local and visiting craft beer enthusiasts, the City of Denton is proud to announce its participation in the Brew City, Texas program. Launched in March by the Texas Craft Brewers Guild (TCBG), the City's participation affirms its dedication to promoting craft beer tourism and fostering economic growth for local hospitality and manufacturing businesses.

"Denton is a known destination for our welcoming atmospheres and exceptional craft beverages so we are thrilled to participate in the Brew City program, which will highlight the City's vibrant culture," says Assistant City Manager Christine Taylor. "This opportunity not only celebrates the unique flavors and experiences that makes us north of ordinary but also boosts community pride."

With more than 400 breweries statewide, craft beer contributes a staggering $4.5 billion annually to the Texas economy-the third most of any state-and supports more than 30,000 jobs. Still, when it comes to breweries per capita, Texas ranks a distant 47th, underscoring the potential for further industry growth and expansion.

"The Brew City, Texas program represents a significant milestone in the Texas Craft Brewers Guild's efforts to support and elevate the craft brewing industry in Texas," said Caroline Wallace, TCBG Executive Director. "By collaborating with cities like Denton who are committed to celebrating the unique culture and flavors of Texas craft beer, we aim to drive tourism, stimulate local economies, and further establish Texas as a world-class beer destination."

The City of Denton joins other communities across the state united in their mission to showcase the best of Texas craft beer and enhance economic opportunities for local businesses. Through collaborative marketing, education, and outreach efforts, Denton looks forward to continuing to raise the bar for craft beer excellence and welcoming visitors to experience the best of what the city has to offer.

To learn more about the Brew City, Texas program and check out other participating cities, visit the Texas Craft Brewers Guild website. To explore all the breweries offered in Denton, visit Discover Denton's Breweries, Distilleries, and Wineries page.

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ABOUT THE TEXAS CRAFT BREWERS GUILD:

As a member-driven organization, the Texas Craft Brewers Guild fights for the advancement of independent beer brewed in the Lone Star state. Together, we promote, propel, and protect our collective interests while enlisting our fellow Texans to raise a glass and join us. The Guild's Board of Directors hail from craft breweries in all the major metropolitan regions of the state, as well as different brewery types and sizes to represent the Guild's ~300 brewery members throughout the state, including operating breweries, as well as those that are in the advanced planning stages. The Texas Craft Brewers Guild works to support and elevate the Texas craft brewing industry through initiatives like Texas Craft Brewers Festival, the Texas Craft Brewers Cup competition, the Texas Brewery Passport app, the Brew City, Texas program, the Texas Brewery Roundup educational conference, and more. To learn more about the Texas Craft Brewers Guild visit texascraftbrewersguild.org.

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