Honda Unveils “烨(yè)” Next-generation EV Series for China

Honda is currently offering the e:N Series EV models in China, where electrification of automobile products is in progress, and the all-new Ye Series models will be a new addition to the lineup. The new series was named with the Chinese letter "烨" which means "shine brilliantly," representing Honda's desire to enable everyone who drives Ye Series models to unleash their innermost passions through the joy of driving, and let their individuality shine brilliantly.

To represent Honda's determination to continuously pursue new challenges and advancements and to accelerate its transformation in China where the EV shift is proceeding rapidly, the all-new Ye Series models will wear the new "H mark" designed exclusively for Honda's next-generation EV models.

As next-generation EVs, the Ye Series models are being developed in pursuit of more value for customers. In addition to human-centric packaging based on the M/M concept^*1, which is the foundation of Honda car design, the Ye Series models feature driving performance that further refines the "joy of driving" by applying a newly developed dedicated EV platform developed in China and integrating it with electrification technologies Honda has amassed over many years. As for application of intelligence technologies, including offering of an AI-powered assistant, the Ye Series models are being developed with the aim to create a "space" where all occupants can enjoy comfortable mobility.