04/29/2024 | News release | Distributed by Public on 04/29/2024 06:42
Enterprise teams are 5x more likely to struggle with implementing new technology
A recent survey of 600 IT professionals reveals that small and midsize businesses (SMBs) are more confident about AI and its benefits than their enterprise counterparts. In fact, the vast majority (95%) of IT pros working in SMBs feel confident about using generative AI in their jobs, and see more opportunity for revenue growth from the technology.
Why it matters: The rise of new generative AI technology is democratizing innovation and allowing SMBs to compete on a more level playing field. By embracing AI, the research shows that SMBs are already gleaning deeper business insights, increasing revenue, and improving customer experiences.
The Salesforce research found:
SMBs are more confident in their AI skills than their enterprise counterparts
SMBs are driving growth with AI while enterprises focus on operational efficiencies
Top 3 benefits of AI for SMBs:
Top 3 benefits of AI for enterprises:
Enterprises struggle with new technology implementations like AI more often than SMBs
Salesforce perspective: "AI is really leveling the playing field for SMBs. With generative AI taking on much of their repetitive and sometimes menial tasks across a fully connected suite of products, SMB teams suddenly have more time for more strategic and high-value work like connecting with prospects and customers. As a result, they can move as fast - or faster than - larger companies while dramatically improving customer experience." -Kristopher Billmaier, GM of Starter Suite
More information:
Methodology: In partnership with Vanson Bourne, Salesforce conducted a double-anonymous survey of 600 IT professionals (200 IT leaders and 400 IT individual contributors) in Australia, France, Germany, the United Kingdom, and the United States. The survey was fielded between December 2023 and January 2024.