KCON LA 2024 Reveals New Festival Format and Fan Experiences Leading Up to Downtown Los Angeles Festival - July 26-28

World's Largest K-pop Fan and Artist Festival Kicks Off Three Month Countdown with Three Prizes and Three Ways to Win

Los Angeles, CA - April 25,2024 - The countdown to the world's largest K-pop fan & artist festival, KCON LA 2024, has officially begun, with only 3 months left to go. Now taking place earlier in the summer from July 26-28, downtown Los Angeles will be buzzing as KCON takes over the iconic CRYPTO.COM ARENA, LOS ANGELES CONVENTION CENTER, and GILBERT LINDSAY PLAZA with exciting festival content, three nights of star-studded performances by the hottest K-pop artists, and more daytime performances and programming. KCON is the global launchpad for K-pop artists - fans experience KCON to see what's next in K-pop. Iconic moments include BTS performing at KCON in 2014, and the KCON collaboration between G-Dragon and Missy Elliott.

Considered a lucky number in Korean culture, KCON will hold three monthly giveaways for three lucky fans to win tickets to KCON, and one grand prize winner will also win hotel accommodations in downtown LA. Giveaway hopefuls have three ways to enter: via Twitter, email, or SMS subscription.

"For 12 incredible years, KCON has been the flagship experience for Korean pop culture worldwide, and we're thrilled to bring the magic back to Los Angeles," said Joen Choe, SVP Marketing at CJ ENM America, the organizers of KCON LA. "K-pop is a truly global movement, with 4 K-pop artists in the top 10 last year. We owe all of this to the fans, and we're constantly striving to give fans a better experience every year. Our new festival format creates even more ways for fans to engage with their favorite artists, and with each other."

Whether a seasoned K-pop aficionado or a newcomer eager to dive into the phenomenon, KCON LA 2024 guarantees attendees an unforgettable journey through the vibrant world of K-culture. This year, fans can expect an even bigger and better festival with multiple stage performances, both day and night. With KCON LA returning to the larger South Hall of the Los Angeles Convention Center, fans can also look forward to an expanded layout that features even more fan activations.

Tickets for KCON LA 2024 will be available soon, with updates on ticketing, artist announcements, and event programming dropping on KCON's social media platforms (@kconusa on TikTok, Instagram, and Twitter) and the official website, https://www.kconusa.com.

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About CJ ENM

CJ ENM is a leading entertainment company founded in Korea in 1995. CJ ENM's Entertainment division is engaged in a wide range of industry business areas, including media content, music, film and performing arts, providing its leading original content to various media platforms around the world. CJ ENM has created, produced and distributed globally-acclaimed content, including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean films including Roaring Currents and TV series such as Guardian: The Lonely and Great God, I Can See Your Voice and more. United under the slogan We live to discover Untold Originals, CJ ENM has three major production and distribution studios: drama production powerhouse Studio Dragon, U.S.-based studio Fifth Season and K-OTT content production studio CJ ENM STUDIOS. CJ ENM also presents KCON, world's No.1 K-Culture festival, and MAMA AWARDS, the world's No.1 K-POP awards, in order to bring K-culture experiences to people all over the world. To learn more about CJ ENM, please visit: http://www.cjenm.com

About KCON

KCON is the world's No.1 K-culture festival celebrating Korean culture and music. Since launching in 2012, it has been leading the expansion of K-culture across the globe for 12 years to broaden its reach. KCON has established its footing as a flagship event, holding events across Asia, the Middle East, Europe and Latin America and has been providing the largest forum for fans to directly connect with each other, artists and professionals from the Korean entertainment industry.

Media Contacts

Kevin Broderick

The Lippin Group for KCON

[email protected]

Mary Grace Loreto

The Lippin Group for KCON
[email protected]

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