Meltwater NV

12/09/2022 | News release | Distributed by Public on 12/09/2022 03:43

The 20 Best Australian TikTokers

There's no doubt TikTok is on fire right now. Brands who align themselves with TikTok influencers can drive interest to their business and tap into an audience they may not have access to otherwise. If you're ready to branch out from Instagram, TikTok has a lot to offer marketers.

You don't have to understand how TikTok became so successful as a social media platform. You don't even have to produce your own TikTok videos to leverage the success of a TikTok influencer for your brand. Instead, partner with top TikTok creators and leverage their audiences to drive interest in your brand.

Essential TikTok statistics assists in building a business case for using TikTok as part of your overall strategy. It can supplement your Instagram influencer activities or stand alone as a new way to go to market.

A single endorsement from an Australian TikTok star can be all you need to supercharge your marketing efforts. But, knowing who would be a good fit for your brand isn't always easy to figure out. Evaluating the best Australian TikTokers can show what results can be achieved when you collaborate with the right talent.

Selecting Australian TikTok Influencers

We've pulled information from the Meltwater Social Influencer Marketing Platform to demonstrate how to select a TikTok personality for your brand.

Not every business is going to benefit from working with Hannah Balanay or Rory Eliza. The Rybka Twins could be a perfect match for what you're trying to achieve, or they could be a complete mismatch. Being able to analyse performance beyond the most popular Australian TikTok influencers is a critical step.

So how do you decide which TikTok accounts are going to be best for your brand? This list has tips to help you get started.

  • Look beyond the most-followed Aussie TikTokers. It's important to align your brand with TikTok accounts that have skills to complement your company offering.
  • Look for TikTokers who have high levels of engagement for their videos. You'll want to make sure they have true reach for their posts.
  • Keep in mind an Instagram influencer might not be as effective on TikTok. Even a YouTuber or vlogger can struggle. Being popular on one social media channel doesn't automatically make you an influencer on another.
  • Take time to review the content of TikTok influencers before deciding who to work with. Videos that appeal to a Gen Z audience might not be interesting to Gen X or Baby Boomers.
  • Make sure the video content for each TikTok influencer is safe for work, to avoid embarrassment.
  • Determine what kind of videos your audience wants to see from TikTok influencers. Australia has a lot of great talent producing comedy, fashion, how-tos, business advice, and recipes. The choices are limitless.
  • Many Aussie TikTokers have influence in other markets. This can be especially useful if you're doing business outside of Australia - or want to expand internationally.

Our advice is to find out who is successfully driving influencer marketing ROI on TikTok through brand partnerships. Look at engagement rates and true reach scores to do that. Before you pay a TikTok influencer for a sponsored post, you'll want to know who is attracting the most notice with content and, potentially, driving the most business for their sponsors.

Tip: Learn how to find the right influencers to partner with your brand and take a look at the top Australian (Instagram) influencers.

20 Top TikTok Influencers in Australia

To get you started, we've used Klear from Meltwater to provide additional insight into TikTok Australia. You can quickly see how each TikTok influencer might - or might not - align with your brand.

This is our list of 20 Australian content creators on TikTok with the most influence:

#1 Sarah Magusara (@sarahmagusara)

Sarah Magusara TikTok Stats

  • 422 Following
  • 17.8 M Followers
  • 1.2 B Likes
  • 1.5 M True Reach

Sarah Magusara Info

  • Handle: @sarahmagusara
  • Location: Australia
  • Skills: Management, Creator
  • Top Category: Business
  • 47% of her audience is from the United States
  • 20% of her audience is from the United Kingdom

#2 How Ridiculous (@howridiculous)

How Ridiculous TikTok Stats

  • 0 Following
  • 14.6 M Followers
  • 303.5 M Likes
  • 44.6 M True Reach

How Ridiculous Info

  • Handle: @howridiculous
  • Location: Perth, Western Australia
  • Skills: Management, Sports
  • Top Category: Business
  • 48% of their audience is from the United States
  • 14% of their audience is from Australia

#3 Mocha Pom (@mochapom)

Mocha Pom TikTok Stats

  • 70 Following
  • 14.1 M Followers
  • 235.6 M Likes
  • 2.2 M True Reach

Mocha Pom Info

  • Handle: @mochapom
  • Location: Australia
  • Skills: Dogs, Humanities
  • Top Category: Pets
  • 36% of her audience is from the United States
  • 9% of her audience is from Australia

#4 Joshdub (@joshdub)

Joshdub TikTok Stats

  • 188 Following
  • 10.9 M Followers
  • 187.3 M Likes
  • 2.5 M True Reach

Joshdub Info

  • Handle: @joshdub
  • Location: Adelaide, South Australia
  • Skills: Creator, Business
  • Top Category: Business
  • 51% of his audience is from the United States
  • 17% of his audience is from the United Kingdom

#5 Adam Milardovic (@adammilardovic)

Adam Milardovic TikTok Stats

  • 143 Following
  • 9 M Followers
  • 234.8 M Likes
  • 5.6 M True Reach

Adam Milardovic Info

  • Handle: @adammilardovic
  • Location: Melbourne, Victoria
  • Skills: Modelling, Management
  • Top Category: Fashion
  • 31% of his audience is from the United States
  • 29% of his audience is from Australia

#6 Brodie Pawson (@brodiepawson)

Brodie Pawson TikTok Stats

  • 179 Following
  • 8.4 M Followers
  • 103.5 M Likes
  • 3.9 M True Reach

Brodie Pawson Info

  • Handle: @brodiepawson
  • Location: Australia
  • Skills: Parkour, Golden State Warriors
  • Top Category: Sports
  • 36% of his audience is from the United States
  • 10% of his audience is from Australia

#7 Jordy Wilson (@outdoorkindaguy)

Jordy Wilson TikTok Stats

  • 24 Following
  • 8 M Followers
  • 107.5 M Likes
  • 1.1 M True Reach

Jordy Wilson Info

  • Handle: @outdoorkindaguy
  • Location: Australia
  • Skills: Landscaping, Photographers
  • Top Category: Art
  • 41% of his audience is from Australia
  • 18% of his audience is from the United States

#8 Nick and Carrie (@nickandcarrie)

Nick and Carrie TikTok Stats

  • 94 Following
  • 7.6 M Followers
  • 283.3 M Likes
  • 4.3 M True Reach

Nick and Carrie Info

  • Handle: @nickandcarrie
  • Location: Sydney, New South Wales
  • Skills: Couplings, Travel
  • Top Category: Parenting
  • 29% of their audience is from Australia
  • 13% of their audience is from the United Kingdom

#9 TOM (@tom)

TOM TikTok Stats

  • 174 Following
  • 7.2 M Followers
  • 259.5 M Likes
  • 2.7 M True Reach

TOM TikTok Info

  • Handle: @tom
  • Location: Victoria
  • Skills: Modelling, Management
  • Top Category: Fashion

#10 Andrew | Thicc86 (@thicc86)

Andrew | Thicc86 TikTok Stats

  • 9 Following
  • 6.2 M Followers
  • 78 M Likes
  • 5.4 M True Reach

Andrew | Thicc86 Info

  • Handle: @thicc86
  • Location: Australia
  • Skills: Project, Customer
  • Top Category: Shopping
  • 46% of his audience is from the United States
  • 21% of his audience is from Australia

#11 The Chainz Family (@thechainzfamily)

The Chainz Family TikTok Stats

  • 2984 Following
  • 5.9 M Followers
  • 100.1 M Likes
  • 1.6 M True Reach

The Chainz Family Info

  • Handle: @thechainzfamily
  • Location: Sydney, New South Wales
  • Skills: Creator, Music
  • Top Category: Business
  • 37% of their audience is from the United States
  • 19% of their audience is from Australia

#12 Matt Wright (@mattwrightau)

Matt Wright TikTok Stats

  • 57 Following
  • 5.5 M Followers
  • 55.5 M Likes
  • 19.2 M True Reach

Matt Wright Info

  • Handle: @mattwrightau
  • Location: Australia
  • Skills: Australian Territories
  • Top Category: Business
  • 48% of his audience is from Australia
  • 26% of his audience is from the United States

#13 fash (@fash)

fash TikTok Stats

  • 323 Following
  • 5.5 M Followers
  • 212.4 M Likes
  • 1.3 M True Reach

fash Info

  • Handle: @fash
  • Location: New South Wales
  • Skills: Fashion, Modelling
  • Top Category: Lifestyle
  • 26% of his audience is from the United States
  • 14% of his audience is from Australia

#14 Samuel Weidenhofer (@itssozer)

Samuel Weidenhofer TikTok Stats

  • 542 Following
  • 5.4 M Followers
  • 111.3 M Likes
  • 2.5 M True Reach

Samuel Weidenhofer Info

  • Handle: @itssozer
  • Location: Australia
  • Skills: Founder, Speaker
  • Top Category: Business
  • 67% of his audience is from Australia
  • 17% of his audience is from the United States

#15 Harry Jowsey (@harryjowsey)

Harry Jowsey TikTok Stats

  • 550 Following
  • 4.8 M Followers
  • 189.3 M Likes
  • 6.8 M True Reach

Harry Jowsey Info

  • Handle: @harryjowsey
  • Location: Australia
  • Skills: Management, Modelling
  • Top Category: Business
  • 30% of his audience is from the United States
  • 18% of his audience is from Australia

#16 HowToBasic (@howtobasic)

HowToBasic TikTok Stats

  • 4 Following
  • 4.7 M Followers
  • 46.1 M Likes
  • 11.9 M True Reach

HowToBasic Info

  • Handle: @howtobasic
  • Location: Australia
  • Top Category: Recipes
  • 48% of their audience is from the United States
  • 11% of their audience is from the United Kingdom

#17 Lyanna Kea (@lyanna_kea)

Lyanna Kea TikTok Stats

  • 268 Following
  • 4.8 M Followers
  • 112.3 M Likes
  • 1.5 M True Reach

Lyanna Kea Info

  • Handle: @lyanna_kea
  • Location: Melbourne, Victoria
  • Skills: Fashion, Creator
  • Top Category: Lifestyle
  • 28% of her audience is from the United States
  • 8% of her audience is from the United Kingdom

#18 Robert Irwin (@robertirwin)

Robert Irwin TikTok Stats

  • 0 Following
  • 4.6 M Followers
  • 30.7 M Likes
  • 4.9 M True Reach

Robert Irwin Info

  • Handle: @robertirwin
  • Location: Australia
  • Skills: Australian, Humanities
  • Top Category: Activist
  • 57% of his audience is from the United States
  • 15% of his audience is from the United Kingdom

#19 Andy The Sk (@andythesk)

Andy The Sk TikTok Stats

  • 217 Following
  • 4.6 M Followers
  • 97.9 M Likes
  • 1.4 M True Reach

Andy The Sk Info

  • Handle: @andythesk
  • Location: Australia
  • 25% of his audience is from Brazil
  • 17% of his audience is from the United States

#20 Sasha Morpeth (@sashamorpeth)

Sasha Morpeth TikTok Stats

  • 449 Following
  • 3.9 M Followers
  • 200.5 M Likes
  • 1.8 M True Reach

Sasha Morpeth Info

  • Handle: @sashamorpeth
  • Location: Australia
  • Skills: Management, Fashion
  • Top Category: Business
  • 34% of her audience is from the United States
  • 20% of her audience is from the United Kingdom

How to find the best Australian TikTok influencers

The Meltwater Social Influencer Marketing Platform helps you find the top TikTokers in Australia to drive engagement and deliver a great ROI. Get in touch with Meltwater Australia by filling out the form below to learn more.