Are Targeted Ads Free Speech? Facing Limits, Two Ad Groups Tell Congress They Are.

Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but two of the biggest ad groups have come out against the draft legislation currently under review in Washington. The Association of National Advertisers and the 4As, which represents advertising agencies, say such a law would "negatively impact the advertising industry" and the "multitude of benefits" that it provides individuals and the economy.

The ANA and 4A's say the bill "could significantly limit" the ability of advertisers to reach their customers at the most relevant time and with the most relevant message. And in a letter to the leaders of the House Energy and Commerce Committee, the two trade groups also hint of a possible legal challenge if lawmakers continue in that direction.

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