03/26/2024 | News release | Distributed by Public on 03/26/2024 15:08
By SEMA News Editors
Holley Performance Products, the Bowling Green, Kentucky-based manufacturer of high-performance products, is rebranding to Holley Performance Brands.
The change aims to underscore the company's expansion beyond its previous classic muscle and truck focus, Holley representatives said, and will allow Holley Performance Brands to better serve a wider customer base with specialized products and services, enhancing its market adaptability and consumer engagement.
In the coming weeks and months, Holley Performance Brands will transition to its new branding and update visual touchpoints across its branded and marketing assets.
For more information, visit holley.com.
The Skip Barber Racing School, headquartered in Alton, Virginia, announced today that it has acquired Superstar Racing Experience (SRX), a short-track racing series featuring current and former racing legends.
Since the inaugural season of SRX in 2021, the Skip Barber Racing School has served as the official logistics partner for the series, responsible for the care, maintenance and transport of all series vehicles throughout the season.
Additionally, Former Superstar Racing Experience CEO Don Hawk will join the Skip Barber Racing School as the organization's new chief strategy officer.
Hawk will lead the growth and development of the Skip Barber Racing School brand, which includes racing schools, safe-driving academies, formula car race series and a professional race team operating in SRO and IMSA.
More details regarding the 2024 season will be revealed at a later date, according to the announcement.
For more information, visit skipbarber.com.
Meyer Distributing--the wholesale distributor with 99 locations across the United States and Canada--has announced its 2023 manufacturer, factory reps and person of the year.
"As a 100% family-owned and operated business, we realize how important and impactful it is to recognize strong partners," said Cody Ziegler, vice president of sales for Meyer Distributing. "[Last year] was another rewarding year across many of our business segments, and we want to give a shout-out to those folks. Hard work, determination and perseverance are just a few qualities needed to achieve goals and expectations despite any obstacles we might encounter."
Meyer Distributing has awarded the following:
For more information, visit meyerdistributing.com.
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